Internship Within The Omnichannel Team

2 settimane fa


Roma, Italia RIMOWA GmbH A tempo pieno

Company: Fendi
- Country / Region : Italy
- City : Roma
- Business group: Fashion & Leather Goods
- Contract type: Internship
- Function: Digital
- Experience required: Beginner
- Reference No.: FEND03034
- Date of publication: 2023.06.28

POSITION

The intern will support the CRM Team, based in Rome. The main mission of the internship is to offer a learning opportunity in the One-to-Many communication field and to empower her/his/their knowledge of Client Campaign management.

**Training Path**:
Support Fendi in a project of redesigning the Newsletter Campaigns Strategy in all the aspects:

- Study of the industry to find best practices in terms of One-to-Many Communication;
- Liaison with LVMH Client Development team to develop a new Newsletter layout and flow;
- Liaison with Digital Digital, IT and Project Management teams to perform optimizations and AB test activities;
- Support with the analysis of the Campaigns’ performance;
- Collect requests from local CRM teams in all Zones;
- Collaborate with Data team to inject Personalization elements into the Campaigns, based on AI recommendation.

PROFILE
- Master’s degree in Economics/Engineering;
- Analytical skills;
- Knowledge of Campaign Management in Salesforce;
- Basis of UX, Web Analytics, Personalization with AI;
- Ability to work with others with team spirit;
- Fluency in English and Italian.

ADDITIONAL INFORMATION

LVMH is committed to non-discrimination and respect or each person’s singularities. We recognize and recruit all types of talent.



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