Omnichannel Specialist

1 mese fa


Roma, Italia Merck KGaA Darmstadt Germany A tempo pieno

Work Your Magic with us

Ready to explore, break barriers, and discover more? We know you've got big plans - so do we Our colleagues across the globe love innovating with science and technology to enrich people's lives with our solutions in Healthcare, Life Science, and Electronics. Together, we dream big and are passionate about caring for our rich mix of people, customers, patients, and planet. That's why we are always looking for curious minds that see themselves imagining the unimaginable with us.

United As One for Patients, our purpose in Healthcare is to help create, improve and prolong lives. We develop medicines, intelligent devices and innovative technologies in therapeutic areas such as Oncology, Neurology and Fertility. Our teams work together across 6 continents with passion and relentless curiosity in order to help patients at every stage of life. Joining our Healthcare team is becoming part of a diverse, inclusive and flexible working culture, presenting great opportunities for personal development and career advancement across the globe.

**Your role**:
Our dynamic, collaborative, ambitious and successful team is looking for a talented Omnichannel Specialist to join us. You will support TAs developing the Digital channels strategy in accordance with the brand strategy and company engagement goals, support implementation of omnichannel customer engagement action plan in according to the business priority, HCP segments and customer preferences. You will be part of the team in supervising the execution of customer journeys agreed with Omnichannel Manager, TAs & Medical and maintenance and development of local HCP website. You will be responsible for the support of the development and localization of digital contents (e.g. CLM, RTE, DEM) by leveraging the content authoring tool (eWizard). You will be responsible fot the local digital asset library in PromoMats and eWizard, support the tagging process and perform quarterly reporting of digital activities targeted on HCPs analyzing data and performance indicators. You will be in charge of track and analyze data from all channels to support identification of areas of improvement and data-driven decisions. In your role, you will work closely with the marketing team on digital initiatives of implementation and support management of relationships with internal and external partners e.g., agencies.

**Who you are**:

- Economic, Engineering or equivalent degree; Master in Digital Marketing is preferable
- 2/3 years in the pharmaceutical industry and/or in a similar role
- Global\Regional experience is a plus
- Fluent in english; Italian nice to have
- Good experience in marketing strategy and tactical initiatives
- Open minded, strong logical and analytical skills
- Team player with proactive and flexible attitude

**What we offer**:We are curious minds that come from a broad range of backgrounds, perspectives, and life experiences. We celebrate all dimensions of diversity and believe that it drives excellence and innovation, strengthening our ability to lead in science and technology. We are committed to creating access and opportunities for all to develop and grow at your own pace. Join us in building a culture of inclusion and belonging that impacts millions and empowers everyone to work their magic and champion human progress



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