Paid Media Specialist

7 mesi fa

Milan, Italia Urban Gym Group A tempo pieno

Are you passionate about driving impactful advertising campaigns across various channels? The Urban Gym Group is seeking a talented Paid Media Specialist to join our dynamic team. In this role, you’ll spearhead the planning, execution, and optimization of paid advertising initiatives, collaborating closely with our marketing team to maximize ROI. Being analytical and results-driven are pre’s.

**Key Responsibilities**:

- Plan and execute paid advertising campaigns across various channels and platforms (search engines (PPC) and display networks).
- Manage advertising budgets, allocating resources across different campaigns and channels to maximize ROI.
- Analyze campaign performance using analytics tools and provide regular reports on key metrics as click-through rates, conversion rates, and return on ad spend.
- Utilize audience targeting tools to reach specific demographics, interests, or behaviors, and refine targeting parameters based on campaign performance and insights.
- Conduct A/B tests on ad creatives, copy, and landing pages to optimize performance, using testing insights to refine and improve campaign elements.
- Stay updated on industry trends, search engine algorithms, and platform updates, and implement new features and strategies.
- Collaborate with the marketing team to develop engaging and effective ad creatives and a cohesive overall strategy,
- Provide regular reports and updates to stakeholders.

**You**:

- Have an entrepreneurial mindset with a strong sense of ownership to build out your channel.
- Have a analytical and data-driven approach to analyze channel & campaign impact on both short
- (conversion) & long-term (brand building) metrics.
- Are Fluent in English with Dutch as a native language.
- Have a Bachelor’s or Master’s degree in Marketing, Business Economics, or a related field.
- Have a Minimum of 2 years hands-on experience managing paid media campaigns.
- Proficient understanding of Google Ads (Search & Display).
- Are familiar with Google Analytics.
- Experience within a paid media agency will be advantageous.
- Are eligible to work in The Netherlands.

**We offer**:

- A competitive salary and 8% holiday pay based on your annual salary.
- 26 holidays based on a full-time working week including time off on your birthday.
- Free and unlimited access to professional coaching sessions, mindfulness sessions, webinars and master classes with coaches and psychologists.
- Free sports in all our first-class clubs and studios for you and your partner.
- One day a year of paid charity work of your choice.
- Development through our in-house and external academy.
- A challenging job with a young, entrepreneurial and fast-growing fitness community.
- A beautiful and attractive head office just 10 minutes walk from Amsterdam Central Station.
- A personality assessment is part of the hiring process.

About Urban Gym Group
- A world leading fitness group

We’ve been pushing the boundaries of what we can do to empower our community to get the most out of themselves.

In doing so we create places in communities with a purpose, where people come to transform their lives from good to great.
We place our community left, right and centre in everything we do. By tailoring our future facing and innovative urban gym concepts to their specific needs, we offer them the care, the energy and the challenge they need to create an ever-healthier lifestyle.
- Application proces01

Let us know who you are
02

We meet
03

Culture fit
04

A day in our club

Sometimes we skip step 4, but depending on the vacancy, we ask you to step in our club and experience real life a day in our club. This way you know for sure the UGG family suits you.
05

Conditions

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