Content Marketing Strategy

5 mesi fa


Milano, Italia E-Work A tempo pieno

e-work SpA, HR Executive Branch, sta cercando per una nota cloud marketing company, operante negli ambiti del Digital Marketing, del Tech e dell'e-commerce, un/a

**Content Marketing Strategy**

Alla risorsa spetterà il compito di definire e supervisionare diversi progetti di content marketing integrati su tre 3 aree di business: Content, Social Strategy e Delivery, Creator e Influencer Marketing.

Inoltre, la risorsa sarà responsabile di un team dedicato, agendo come supporto frontale per clienti strategici e stakeholder interni.

**Attività principali**:

- Sviluppo strategico rivolto al cliente su attività e progetti chiave;
- Sviluppo del business, pitch e iniziative interne;
- Definire e implementare un approccio alla strategia dei contenuti, in termini di

metodologia, strumenti e posizionamento;
- Progettazione e presentazione di strategie di contenuto a clienti, partner e team

multidisciplinari interni;
- Collaborare nel costruire una unica strategia integrata Media Creatività e Dati, consolidando l'integrazione e promuovendo la collaborazione sia internamente che con gli stakeholder esterni (con visione, contaminazione, workshop...);
- Essere responsabile dell'organizzazione del proprio team, lavorando attivamente alla crescita

dello stesso e istituendo la migliore organizzazione del lavoro e dei task;
- Agire come un "connettore" in grado di combinare diversi input provenienti dai diversi team

dell'agenzia o dai clienti (media, digitale, creatività, misurazione, influencer, contenuti di Brand,

ecc.);
- Essere in grado di spingere il content marketing e l'agenda dell'innovazione applicata oltre le

aspettative del cliente e del team.

**Requisiti**:

- Esperienza di almeno 8 anni maturata in contenuti e strategia digitale, social, creator e influencer Marketing;
- Esperienza maturata in agenzia social / digitale/Media;
- Capacità di integrare e sviluppare progetti di contenuti con publisher esterni adattandoli alle

esigenze dei clienti: content e media;
- Conoscenza del settore e delle sue tendenze: AI generative content, Dynamic Creative

Optimization, Branded content;
- Esperienza nell'uso di piattaforme di analytics social, sentiment analysis e target planning;
- Esperienza nell'organizzazione e nella gestione di un team;
- Un solido background che include dati, digitale, esperienze di contenuto, giochi, innovazione

applicata, tendenze emergenti e creatività;
- Capacità avanzata di comprensione, ascolto e scrittura dell'inglese.

**Sede di lavoro**: Milano

**Modalità di lavoro**: Flessibile

**Orario di lavoro**:Full - time

L'offerta di lavoro si intende rivolta all'uno e all'altro sesso in ottemperanza al D.Lgs. 198/2006.

Settore: Pubblicità/Grafica/Marketing

Ruolo: Marketing/Relazioni esterne

Tipo di occupazione: Contratto a tempo indeterminato



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