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Strategic Content Director

4 settimane fa

Milano, Lombardia, Italia Publicis Sapient A tempo pieno

Job Description

Publicis Sapient is seeking a highly skilled Senior Content Strategist to drive business impact through innovative content solutions. The ideal candidate will possess a deep understanding of audience engagement and brand messaging, with a proven track record in content creation, management, and optimization.

This role requires a strategic thinker who can extract value from data, integrate it into their approach, and develop comprehensive content strategies that align with business goals and brand identity.

The selected candidate will work in a dynamic environment shaping new strategies for premium global brands, collaborating with a diverse team of experts in content design, digital innovation, and technology.

The main working languages are Italian and English, with previous experience abroad being an advantage. Expertise in the Automotive, Sports, or Entertainment sectors is a plus.

  • Lead content audits and gap analyses to identify areas for improvement and growth.
  • Translate data insights into strategic content initiatives that drive business impact.
  • Utilize data and analytics to measure content performance and make data-driven decisions.
  • Develop and execute a comprehensive content strategy that aligns with our business goals and brand identity.
  • Collaborate with cross-functional teams to produce business-effective, engaging, and relevant content.
  • Automously manage client requests, ensuring high levels of client satisfaction and delivering exceptional results.
  • Support new business initiatives and participate in pitching processes to prospective clients.
  • Stay up-to-date with industry trends and emerging technologies to keep our content strategy innovative and competitive.
  • Mentor and guide junior content team members, fostering a culture of continuous learning and improvement.

Qualifications

  • 5-7 years of experience in content strategy, content marketing, or a related role.
  • Experience in autonomously managing client requests and supporting new business and pitching processes.
  • Demonstrated ability to extract value from data and integrate it into strategic thinking.
  • Fluent in Italian and English, with strong communication and interpersonal skills.
  • Excellent project management and organizational skills.
  • Ideal candidates will also bring expertise in the Automotive, Sports, or Entertainment and have had a working experience abroad in a similar position.