Global Brand Positioning Director
2 settimane fa
About the Role:
As the Brand & Content Associate Director at Amplifon, you will be responsible for developing and implementing a compelling brand positioning and messaging architecture that resonates with our core audience. You will lead the creation and execution of editorial and content strategies that elevate the brand's presence across multiple channels, ensuring consistency in messaging and engaging target audiences.
Key Responsibilities:
- Develop a cohesive brand positioning and messaging architecture that supports business goals
- Lead the content team in planning, creating, and executing multi-channel editorial content that enhances brand visibility and drives customer engagement
- Collaborate with cross-functional teams, local countries, and external partners to align content efforts with broader business objectives
- Oversee the creation of high-quality content that resonates with specific target audiences, balancing storytelling with business objectives
Requirements:
- Masters degree in Marketing, Communications, Journalism, or a related field
- Minimum of 7-10 years of experience in content marketing, brand strategy, or related roles, with at least 3 years in a leadership position
- Proven experience in B2C environments, with a strong understanding of the differences in audience engagement and content strategies
- Strong project management skills with the ability to oversee multiple campaigns and deliverables simultaneously
- Expertise in digital marketing and content distribution platforms
- Exceptional writing, editing, and communication skills
- A creative mindset with the ability to think strategically and align content with business objectives
- Experience managing and mentoring a team, with strong leadership and interpersonal skills
Preferred Skills:
- Familiarity with analytics tools and content management systems
- Experience working with international teams or global brands
- Knowledge of current digital marketing trends and emerging content formats
About Amplifon:
Amplifon is the global leader in the retail hearing care industry, with over 20,000 professionals in 26 countries worldwide. We believe people are the most important component of our success and invest in talent engagement, professional development, and recognition to empower our people to build fulfilling careers. As a Brand & Content Associate Director, you will be part of a dynamic team that drives business growth and brand awareness through compelling content and strategic messaging.
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