Global Brand Strategist
4 settimane fa
Amplifon is a leading global company in the retail hearing care industry, with a network of 9,500 points of sale across 26 countries.
We believe that our people are the core of our success, and we invest in their growth and development to empower them to build fulfilling careers.
Job SummaryWe are seeking a highly skilled Brand Content Associate Director to join our team. As a key member of our marketing team, you will be responsible for developing and executing a compelling brand positioning and messaging architecture.
You will lead the development and execution of editorial and content strategies that elevate our brand's presence across multiple channels, including paid media and owned properties.
Key Responsibilities:
- Develop and drive a cohesive editorial content strategy that supports our brand goals.
- Lead the content team in planning, creating, and executing multi-channel editorial content that enhances brand visibility and drives customer engagement.
- Ensure content aligns with overall marketing strategies, including product launches, customer engagement initiatives, and demand generation campaigns.
- Oversee the creation of high-quality content that resonates with specific target audiences, balancing storytelling with business objectives.
- Craft brand stories that resonate with customers and stakeholders, leveraging insights from market research and customer behavior.
- Leverage analytics and performance metrics to track content effectiveness, adjusting strategies to improve reach, engagement, and conversion rates.
We are looking for a strategic thinker with proven experience in content marketing and brand management, especially within consumer-facing environments.
Key Qualifications:
- Master's degree in Marketing, Communications, Journalism, or a related field.
- Minimum of 7-10 years of experience in content marketing, brand strategy, or related roles, with at least 3 years in a leadership position.
- Proven experience in B2C environments, with a strong understanding of the differences in audience engagement and content strategies.
- Strong project management skills with the ability to oversee multiple campaigns and deliverables simultaneously.
- Expertise in digital marketing and content distribution platforms (CMS, SEO, social media, video platforms).
- Exceptional writing, editing, and communication skills.
- A creative mindset with the ability to think strategically and align content with business objectives.
- Experience managing and mentoring a team, with strong leadership and interpersonal skills.
Familiarity with analytics tools (Google Analytics, HubSpot, etc.) and content management systems.
Experience working with international teams or global brands.
Knowledge of current digital marketing trends and emerging content formats (e.g., AR, VR, interactive content).
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