Global Brand Strategist

1 mese fa

Milano, Lombardia, Italia Amplifon A tempo pieno

Amplifon is a global leader in the retail hearing care industry, empowering thousands of people to rediscover the emotions of sound every day. We believe that our people are the most important component of our success, and we invest in talent engagement, professional development, and recognition to help them express their potential and build a fulfilling career.

Job Summary

We are seeking a Brand & Content Associate Director to join our team. As a key member of our marketing communications team, you will be responsible for developing and executing editorial and content strategies that elevate our brand's presence across multiple channels. You will lead the development of compelling narratives, ensure consistency in messaging, and oversee content initiatives that engage our target audiences.

Key Responsibilities

  • Strategic Leadership: Develop our brand positioning, points of difference, and messaging architecture. Drive a cohesive editorial content strategy that supports brand goals and leads the content team in planning, creating, and executing multi-channel editorial content.
  • Content Creation & Management: Oversee the creation of high-quality content that resonates with specific target audiences, balancing storytelling with business objectives. Collaborate with internal teams to create integrated content campaigns that align with brand messaging.
  • Brand Messaging & Storytelling: Ensure brand voice, tone, and messaging are consistent across all touchpoints, adjusting strategies as needed. Lead efforts in crafting brand stories that resonate with customers and stakeholders.
  • Performance Optimization & Analytics: Leverage analytics and performance metrics to track content effectiveness, adjusting strategies to improve reach, engagement, and conversion rates.
  • Cross-functional Collaboration: Partner with product, sales, and marketing teams to ensure content supports lead generation, customer retention, and overall brand awareness.

Qualifications

  • Master's degree in Marketing, Communications, Journalism, or a related field.
  • Minimum of 5 years of experience in content marketing, brand strategy, or related roles, with at least 2 years in a leadership position.
  • Proven experience in BC environments, with a strong understanding of the differences in audience engagement and content strategies.
  • Strong project management skills with the ability to oversee multiple campaigns and deliverables simultaneously.
  • Expertise in digital marketing and content distribution platforms.
  • Exceptional writing, editing, and communication skills.

Preferred Skills

  • Familiarity with analytics tools and content management systems.
  • Experience working with international teams or global brands.
  • Knowledge of current digital marketing trends and emerging content formats.

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