Global Brand Director
1 settimana fa
Amplifon Global Brand Director Job Description
Amplifon is the global leader in the retail hearing care industry, with over 20,000 professionals in 26 countries working together to empower people to rediscover the emotions of sound.
About the Role
We are seeking a highly skilled Global Brand Director to join our team. As a key member of our leadership team, you will be responsible for developing and executing a compelling brand positioning, crafting compelling narratives, and overseeing content initiatives that engage our target audiences.
Key Responsibilities
- Strategic Leadership: Develop our brand positioning, points of difference, and messaging architecture. Lead the content team in planning, creating, and executing multi-channel editorial content that enhances brand visibility and drives customer engagement.
- Content Creation & Management: Oversee the creation of high-quality content that resonates with specific target audiences, balancing storytelling with business objectives. Collaborate with internal teams to create integrated content campaigns that align with brand messaging.
- Brand Messaging & Storytelling: Ensure brand voice, tone, and messaging are consistent across all touchpoints, adjusting strategies as needed. Lead efforts in crafting brand stories that resonate with customers and stakeholders.
- Performance Optimization & Analytics: Leverage analytics and performance metrics to track content effectiveness, adjusting strategies to improve reach, engagement, and conversion rates.
- Cross-functional Collaboration: Partner with product, sales, and marketing teams to ensure content supports lead generation, customer retention, and overall brand awareness.
Qualifications
- Masters degree in Marketing, Communications, Journalism, or a related field.
- Minimum of 7-10 years of experience in content marketing, brand strategy, or related roles, with at least 3 years in a leadership position.
- Proven experience in B2C environments, with a strong understanding of the differences in audience engagement and content strategies.
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