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Global Brand Director

1 mese fa

Milano, Lombardia, Italia Amplifon A tempo pieno

About the Role:

We are seeking a highly skilled Global Brand Director to join our team at Amplifon. As a key member of our marketing department, you will be responsible for developing and executing a compelling brand positioning, crafting our points of difference, and creating a messaging architecture to communicate with our core audience.

Key Responsibilities:

  • Develop and drive a cohesive editorial content strategy that supports brand goals.
  • Lead the content team in planning, creating, and executing multi-channel editorial content that enhances brand visibility and drives customer engagement.
  • Ensure content aligns with overall marketing strategies, including product launches, customer engagement initiatives, and demand generation campaigns.
  • Oversee the creation of high-quality content that resonates with specific target audiences, balancing storytelling with business objectives.
  • Collaborate with internal teams to create integrated content campaigns that align with brand messaging.
  • Manage external agencies, freelance writers, and content creators to produce on-brand materials and ensure deadlines are met.
  • Ensure brand voice, tone, and messaging are consistent across all touchpoints, adjusting strategies as needed.
  • Lead efforts in crafting brand stories that resonate with customers and stakeholders, leveraging insights from market research and customer behavior.
  • Maintain and evolve the brand's content guidelines, ensuring they reflect the latest market trends and internal strategies.
  • Leverage analytics and performance metrics to track content effectiveness, adjusting strategies to improve reach, engagement, and conversion rates.
  • Provide regular performance reports and actionable insights to senior leadership, making recommendations for content optimization based on data-driven analysis.

Requirements:

  • Masters degree in Marketing, Communications, Journalism, or a related field.
  • Minimum of 7-10 years of experience in content marketing, brand strategy, or related roles, with at least 3 years in a leadership position.
  • Proven experience in B2C environments, with a strong understanding of the differences in audience engagement and content strategies.
  • Strong project management skills with the ability to oversee multiple campaigns and deliverables simultaneously.
  • Expertise in digital marketing and content distribution platforms (CMS, SEO, social media, video platforms).
  • Exceptional writing, editing, and communication skills.
  • A creative mindset with the ability to think strategically and align content with business objectives.
  • Experience managing and mentoring a team, with strong leadership and interpersonal skills.

Preferred Skills:

  • Familiarity with analytics tools (Google Analytics, HubSpot, etc.) and content management systems.
  • Experience working with international teams or global brands.
  • Knowledge of current digital marketing trends and emerging content formats (e.g., AR, VR, interactive content).

About Amplifon:

Amplifon is the global leader in the retail hearing care industry, with over 20,000 professionals in 26 countries. We believe people are the most important component of our success, and we invest in talent engagement, professional development, and recognition to empower our people to build fulfilling careers.

As a Global Brand Director at Amplifon, you will have the opportunity to make a meaningful impact on our brand and contribute to our mission of empowering people to rediscover the emotions of sound.