Global Brand Strategy Manager

4 settimane fa


Milano, Lombardia, Italia Aims International Italia S.R.L. A tempo pieno

Main Responsibilities:

Define the brand positioning and strategy, and boost the company brand image by increasing brand awareness at a global level and transitioning to an omnichannel player.

Key Responsibilities:

  • Defining and updating the development and messaging of the brand narrative;
  • Carrying out market researches and quantitative analyses;
  • Developing strategies and marketing campaigns across all channels, own, paid and earned;
  • Defining and executing social strategy on B2C social media at a global level;
  • Developing and executing strategy, negotiation, activations and monitoring for sponsorships at a global level;
  • Developing analyses and what-if scenarios to estimate business impact and costs of branding campaigns;
  • Monitoring branding KPIs, results of branding activities and defining and coordinating optimization actions;
  • Supporting the launch of new products, in line with brand image.

Candidate Profile:



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