Global Brand Strategy Manager
4 settimane fa
Main Responsibilities:
Define the brand positioning and strategy, and boost the company brand image by increasing brand awareness at a global level and transitioning to an omnichannel player.
Key Responsibilities:
- Defining and updating the development and messaging of the brand narrative;
- Carrying out market researches and quantitative analyses;
- Developing strategies and marketing campaigns across all channels, own, paid and earned;
- Defining and executing social strategy on B2C social media at a global level;
- Developing and executing strategy, negotiation, activations and monitoring for sponsorships at a global level;
- Developing analyses and what-if scenarios to estimate business impact and costs of branding campaigns;
- Monitoring branding KPIs, results of branding activities and defining and coordinating optimization actions;
- Supporting the launch of new products, in line with brand image.
Candidate Profile:
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