Senior Brand Manager Italy

4 settimane fa


Milano, Lombardia, Italia Affinity A tempo pieno

About the Role

The Senior Brand Manager will be accountable for a global brand with the main aim to increase market share and brand's reputation, improve consumer experience and drive company's growth within the local market.

Key Responsibilities

  • Understand the category and Brand under her/his local responsibility
  • Execute in autonomy the monthly tracking deep dive analyzing sell in, sell out and consumer data to identify key insights, potential opportunities and action plans.
  • Follow up on the main brand's KPÌs.
  • Execute in autonomy the annual business review to identify local needs and new business opportunities
  • Define and implement the local Brand strategy.
  • Work on the an annual marketing plan for the country: new product development, media & communication strategy, pricing strategy & consumer promotion activities in order to boost sales and grow the category.
  • Take part in innovation strategy projects Manage approved brand budge and approved marketing A&P spend with strong commercial acumen
  • Implement and monitor the annual media strategy together with the global team and the agency .
  • Drive local ad hoc PR and BTL activations to support the brand equity
  • Build strong, trusted relationships with the key stakeholders both in local and global team to ensure a productive teamwork
  • Team management of 1 Trainee


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