Brand Activation Manager for Coca-Cola Italy/Albania
3 settimane fa
About the Role
We are seeking a Senior Brand Activation Manager to lead our marketing efforts in Italy and Albania. As a key member of our team, you will be responsible for driving business growth and achieving financial targets by developing and executing marketing strategies that meet the needs of our customers.
Key Responsibilities:
- Assess local consumer opportunities and identify new volume and profit growth areas.
- Oversee the localization and real-time amplification of IMX campaigns within the franchise units.
- Drive bottler alignment on the marketing agenda, including portfolio priorities and category/brand strategies.
- Participate in agile projects for the development of Operating Unit and Market-level innovation and IMX campaigns.
- Provide input to OU IMC team for localization and/or real-time amplification at Market-level.
- Lead cross-functional teams on work assignments and tasks.
Requirements:
- Bachelor's degree required.
- 6-8 years of brand management/marketing activation experience.
- Ability to understand and leverage business, finance, and commercial insights.
- Ability to adapt to changing environments and cross-correct in due time.
- Ability to effectively communicate and collaborate with key partners.
About Us:
We are the Coca-Cola Company, a global beverage leader with a diverse portfolio of iconic brands. We offer a wide range of products, from sparkling drinks to juices, energy drinks, tea, and coffee, and are committed to putting people at the heart of our business.
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