Senior Brand Manager for Frontline Activation in Italy/Albania

2 settimane fa


Milano, Lombardia, Italia Coca Cola A tempo pieno

Job Description

As a Senior Brand Manager for Frontline Activation in Italy/Albania, you will be responsible for driving business growth and financial targets for the Coca Cola brand in the region. This role requires a strong understanding of consumer research and the ability to identify new volume and profit growth areas.

Key Responsibilities

  • Assess local consumer opportunities and develop strategies to capitalize on them.
  • Oversee the localization and real-time amplification of marketing campaigns.
  • Drive bottler alignment on marketing agendas and category/brand strategies.
  • Participate in agile projects for innovation and marketing campaigns.
  • Provide input to the IMC team for localization and real-time amplification.
  • Lead cross-functional teams and manage timelines to achieve KPIs and objectives.
  • Manage local brand performance and deliver financial targets.

Requirements

  • Bachelor's degree required.
  • 6-8 years of brand management/marketing activation experience.
  • Ability to understand business, finance, and commercial insights.
  • Ability to adapt to changing environments and scenario planning thinking.
  • Effective communication and collaboration skills.
  • Good project management skills.

About Us

Coca Cola is a global beverage leader with a diverse portfolio of iconic brands. We offer a growth culture with a bias for action, empowering curious individuals to deliver amazing results. Travel requirements are up to 25% of the time.



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