Senior Brand Manager for Frontline Activation in Italy/Albania
2 settimane fa
Job Description
As a Senior Brand Manager for Frontline Activation in Italy/Albania, you will be responsible for driving business growth and financial targets for the Coca Cola brand in the region. This role requires a strong understanding of consumer research and the ability to identify new volume and profit growth areas.
Key Responsibilities
- Assess local consumer opportunities and develop strategies to capitalize on them.
- Oversee the localization and real-time amplification of marketing campaigns.
- Drive bottler alignment on marketing agendas and category/brand strategies.
- Participate in agile projects for innovation and marketing campaigns.
- Provide input to the IMC team for localization and real-time amplification.
- Lead cross-functional teams and manage timelines to achieve KPIs and objectives.
- Manage local brand performance and deliver financial targets.
Requirements
- Bachelor's degree required.
- 6-8 years of brand management/marketing activation experience.
- Ability to understand business, finance, and commercial insights.
- Ability to adapt to changing environments and scenario planning thinking.
- Effective communication and collaboration skills.
- Good project management skills.
About Us
Coca Cola is a global beverage leader with a diverse portfolio of iconic brands. We offer a growth culture with a bias for action, empowering curious individuals to deliver amazing results. Travel requirements are up to 25% of the time.
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