Brand Manager

4 settimane fa


Milano, Lombardia, Italia Dompé A tempo pieno

Job Title: Brand Manager

About the Role:

We are seeking a highly skilled Brand Manager to join our Marketing Department at Dompé. As a Brand Manager, you will be responsible for defining and implementing the marketing plan for our brands at a national and international level.

Key Responsibilities:

  • Develop and implement the marketing plan for our brands, in line with the annual budget and marketing strategy.
  • Evaluate the positioning and strategic evolution of our managed brands in the reference market.
  • Guide the communication plan to create conditions for business development.
  • Proactively identify opportunities for innovation and maintenance of the product portfolio under your responsibility.
  • Collaborate with the Sales Department, Trade & Go to Market, CEL, and Medical Affairs Department to define the marketing plan and communication models for our brands.
  • Support the Field Force during Area/Canvass (RX, Pharmacy) meetings to ensure effective communication of brand strategies and marketing activities.
  • Ensure the best execution of the marketing plan in line with deadlines and implementation strategy shared with the Marketing Manager/Group Brands Lead.
  • Manage the budget for advertising and brand promotion in line with the approved plan for our managed brands.
  • Support the Marketing Manager/Group Brands Lead in managing and maintaining interaction with Key Opinion Leaders and scientific associations, in compliance with ethical standards, professional ethics, and legal regulations.
  • Implement the approval procedures of promotional materials and communications and monitor the related processes in compliance with company procedures, policies, and deadlines.

Requirements:

  • Bachelor's/Master's degree in Economics or scientific disciplines.
  • Experience in a similar role, preferably in the pharmaceutical/life-science sector.
  • At least 3 years of extensive work experience within a marketing department.
  • Prior work experience in the healthcare sector, specifically in pharmaceutical companies, biological sciences, nutrition, or cosmetics in the same field.
  • Fluent English.
  • Knowledge of the main productivity and collaboration tools (Google Workspace, MS Office).
  • Knowledge of digital media strategy and planning.
  • Preferable experience in international environments.

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