Global Brand Ambassador
1 settimana fa
Amplifon is a global leader in the retail hearing care industry, with a presence in over countries and a network of points of sale. We believe that our people are the most important component of our success, and we invest in talent engagement, professional development, and recognition to help them grow and thrive.
About the RoleWe are seeking a Brand & Content Associate Director to join our team. As a key member of our marketing department, you will be responsible for developing and executing our brand positioning, messaging architecture, and content strategies. You will lead a team of content creators and strategists, and work closely with cross-functional teams to ensure that our content efforts align with our business objectives.
Key Responsibilities- Develop and drive a cohesive editorial content strategy that supports brand goals.
- Lead the content team in planning, creating, and executing multi-channel editorial content that enhances brand visibility and drives customer engagement.
- Oversee the creation of high-quality content that resonates with specific target audiences, balancing storytelling with business objectives.
- Collaborate with internal teams to create integrated content campaigns that align with brand messaging.
- Manage external agencies, freelance writers, and content creators to produce on-brand materials and ensure deadlines are met.
- Ensure brand voice, tone, and messaging are consistent across all touchpoints, adjusting strategies as needed.
- Leverage analytics and performance metrics to track content effectiveness, adjusting strategies to improve reach, engagement, and conversion rates.
- Provide regular performance reports and actionable insights to senior leadership, making recommendations for content optimization based on data-driven analysis.
- Master's degree in Marketing, Communications, Journalism, or a related field.
- Minimum of years of experience in content marketing, brand strategy, or related roles, with at least years in a leadership position.
- Proven experience in BC environments, with a strong understanding of the differences in audience engagement and content strategies.
- Strong project management skills with the ability to oversee multiple campaigns and deliverables simultaneously.
- Expertise in digital marketing and content distribution platforms (CMS, SEO, social media, video platforms).
- Exceptional writing, editing, and communication skills.
- A creative mindset with the ability to think strategically and align content with business objectives.
- Experience managing and mentoring a team, with strong leadership and interpersonal skills.
- Familiarity with analytics tools (Google Analytics, HubSpot, etc.) and content management systems.
- Experience working with international teams or global brands.
- Knowledge of current digital marketing trends and emerging content formats (AR, VR, interactive content).
We offer a competitive salary and benefits package, as well as opportunities for professional growth and development. If you are a motivated and creative individual with a passion for brand and content marketing, we encourage you to apply for this exciting opportunity.
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