Product Marketing Manager

3 settimane fa

Tivoli, Italia Yokohama TWS A tempo pieno

About Us: We are Yokohama TWS, a leading global supplier of tires and complete wheels for the agricultural, material handling, construction, motorcycles segments. We design and manufacture tire and wheel solutions made for the future. With a combination of value, safety and ease, our solutions provide a more productive and sustainable performance our customers demand. We pair the expertise and power of our global reach with the care and knowledge of local proximity. This brings innovation, technology and sustainability together to answer the specific needs of our customers. All while continuing to reduce our and their impact on the planet. Our people take ownership to deliver on this promise every day. We are a global Company with a local reach, operating in more than 50 Countries worldwide with 6.700 employees of 40 different nationalities, 14 state-of-the-art plants and 4 innovation centers. We are part of Yokohama Rubber Co., Ltd., a global leader in the tire industry with 860.5 billion yen in revenues (approx. 6 billion euro), over 28,000 people around the globe and with operations in more than 120 countries. If you have an entrepreneurial mindset, enjoy taking responsibilities and getting things done in the right way, join us We are plenty of opportunities to grow and develop in a truly dynamic and easy-going environment.

As Product Marketing Manager you will be in charge of evaluating and making recommendations on all aspects of the full range of company's products through the entire product life cycle, for the agriculture tire segment. You will help Trelleborg customers to better know our products, how they are made and the benefits and values that they can bring; in the end, you will help our Company to build and sell products that customers love.

Key responsibilities:

- Manage the Wheels products’ strategies and set the targets to meet the Company expectation
- Deliver market research and oversee product development and design for the segment of responsibility, contributing to the launch of new products;
- Oversee advertising campaigns, monitor sales performances, contribute in setting the pricing strategy liaising with the Pricing dept.
- Monitor, analyze, and evaluate market trends, consumer behavior, and competitor activity to identify market opportunities for the product/service of responsibility.
- Monitor, analyze, and evaluate product performance and customer feedback to generate new product ideas, identify product/service features that need to be changed to meet customer needs and liaise with other areas of the organization to implement these changes.
- Prepare sales forecasts and budgets and adapt plans to improve the sales performance of the product/service.
- Liaise with advertising and promotions specialists to design sales campaigns and sales collateral for the product/service that are effective and appropriate for the target audience.
- Responsible for educational and trainings activities for sales force and customers
- Manage the existing product range and facilitate the creation of technical materials
- manage the product’s technical databases and support the internal / external stakeholders on technical topics.

Key requirements:

- Master’s Degree in Engineering, Economics. MBA is considered a plus

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