Junior Digital Marketing Specialist
5 mesi fa
**Descrizione azienda**:
Our expertise has led us to revolutionise the traditional image of kitchen hoods. We have transformed them from simple accessories into unique design items capable of improving the quality of life of those who choose our products. We have managed this because the Elica Group is now in a class of its own in the market thanks to its experience, attention to design, refinement in the use of materials and its interest in state-of-the-art technologies that guarantee maximum efficiency and energy savings. The Company has been active since the 1970s under the chairmanship of Francesco Casoli. Over 3000 employees play their part in helping us produce about 17 million items a year between hoods and electric motors. Our production platform centres around five countries including Italy, Poland, Mexico, India and China and makes us the outright leaders in the world in the sector of hoods and among the leaders in Europe in the design, production and distribution of electric motors for hoods and heating system boilers.
**Posizione**:
**THE IMPACT:
S/He elaborates contents and materials for the group’s web platforms, maximizing Elica Group’s image.
**MAIN ACTIVITIES AND ACCOUNTABILITIES:
- Support in the maintenance of the Group's websites in terms of updating content, layout and functionality, in collaboration with the Marketing department;
- Contribute to SEO (search engine optimization) activities to maximize the visibility of managed websites on the main search engines.
- Contribute to ensure reporting related to access and navigation on managed sites (e.g., number of clicks, sessions, etc.);
- Promote web channels to increase the effectiveness of CRM activities (eg. Profiling customers, prospects, etc.);
- Help and support the development of marketing automation and CRM empowerment activities on the B2B and B2C side.
**Requisiti**:
- Master's degree in Marketing / Communications / Business or equivalent
- Italian native speaker; fluent in written and spoken English
- Good knowledge of Office Suite (particularly Excel and PowerPoint)
- Knowledge of CMS (Content Management Systems) will be considered a plus.
- Knowledge of CRM (Customers Relationship Management) will be considered a plus.
- Previous experience (thesis or internship) in similar activities will be considered a plus
- Proactivity and ability to work in teams will complete the profile
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