CRM - Maternity Cover

2 settimane fa

Milano, Italia Generali Italia A tempo pieno

Generali is a major player in the global insurance industry - a strategic and highly important sector for the growth, development and welfare of modern societies.

Group Digital channels is an unit reporting to the Group Chief Digital officer, with responsibility to:

- Define and execute Group Digital strategy leveraging the new technologies and digital channels
- Support the Business units in execution of the local digital strategies
- Lead Generali Customer relationship management Center of Excellence
- Develop data and digital capabilities and assets within the Group
- Define the approach and ensure the development of digital innovative solutions

The CRM Manager will work in the Generali CRM Center of Excellence that aims to further develop CRM ecosystem ensuring convergence, leveraging on global standards through collaboration with the entities within the Group. CRM CoE supports the business units in identification of the business needs, capabilities, gaps, and IT requirements, partner’s selection. It ensures fast to market delivery and the adoption of the preferred solutions.

The CRM manager will work together with the Central CRM CoE team and the Business Units on:

- Identification of the business needs, capabilities, gaps, and IT requirements on the selected markets
- Manage and deliver the CRM projects on the selected markets
- Measure project performance based on the Key Performance Indicators
- Support the markets to select the partners in the scope of CRM
- Share assets, best practices & knowledge within the CRM Community
- Support the CRM CoE Advisory board
- Support the CRM CoE on central partners management
- Preparing and delivering project management documents and presentations

Must have:

- Excellent educational background, preferably in the fields of business management
- Experience in CRM market solutions (e.g. Salesforce, MSDynamics, etc)
- Experience in management of cross-cultural and remote teams
- Proficiency on digital technologies and trends
- Interest and passion for innovation and disruptive technologies
- Excellent verbal and written communication skills in English

Nice to have:

- Strong leadership, teamwork and people management skills
- Solid organizational skills including attention to detail and multi-tasking
- Capacity to influence stakeholders using business acumen
- CRM products expertise (e.g. Salesforce, MSDynamics, etc)
- Project and program Management including business case creation and cost - benefit analysis
- Solid verbal, written, presentation and interpersonal communication skills
- Business process optimization
- A good understanding of database fundamentals, Agile methodologies, Software and web development methodologies

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