Global Marketing Campaign Manager

2 mesi fa

Sesto San Giovanni, Italia ABB A tempo pieno

**Global Marketing Campaign Manager**:
**Take your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future. At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and generations. Together, we are embarking on a journey where each and every one of us, individually and collectively, welcomes and celebrates individual differences.**:
**This position reports to**:
Global Marketing Manager of the ELSE Division

**Your responsibilities**:

- Development of Global ELSE Campaign Calendar, liaison with agencies that support campaigns design and execution, ensure campaigns support product commercialization roadmap and business and sales strategic growth objectives
- Responsible for developing, implementing, measuring and improving programs/campaigns to support sales growth initiatives in key segments and achieve ABB’s objectives.Together with digital marketing, communications and product management develop a platform of global marketing assets, content and tools menu from which local organizations can select and adapt to meet local customer needs
- Develop a customer journey as a foundation for the development of the campaign to ensure the delivery of relevant customer focus content, design together with agencies campaign architecture, assets, delivery channels and metrics and ensures alignment of value proposition and messages across multiple functions in ELSE. Align campaign’s key themes, timing and delivery for a valuable customer experience
- Researches, identifies, and selects external marketing agencies to develop marketing assets, tools, touchpoints as a part of the programs and campaigns. Defines quality and delivery targets for externally assigned activities, monitors ongoing progress, and resolves issues, defines key targets and metrics for all programs and campaigns. Monitor results and improve
- Coordinate with finance for campaign budget allocation and with sales for ongoing sales leads/pipeline business reviews, content planning, work with communications, product management, marketing and sales to generate valuable content for the campaigns
- Collaborate and coordinate with digital marketing the tools required to execute and improve the results of digitally driven touchpoints (digital templates, landing pages, social media personalization)
- Ensure campaigns are executed using marketing automation (Marketo, Pardot, SFDC, etc.) and other marketing technologies (ON24, Bizzabo, etc.)
- Communicate and educate the sales team regarding demand generation processes and tools to ensure leads conversion, forecast, measure, analyze and report on program effectiveness

**Your background**:

- Successful completion of a Business Degree and 10 years + of Digital marketing and integrated campaigns experience with international exposure and English fluency
- Understanding of Pardot/Market or any other marketing automation system and SFDC and various funnel acceleration systems
- Experience managing agency relationships and minimum of 10 Years of experience in B2B Type Business Model
- Experience serving, collaborating with, and influencing stakeholders with no direct reporting relationship
- Customer and market driven orientation, group facilitation skills, Electrification service offering will be a plus, motivated, self-starter, able to work independently
- Project management experience and experience with lead management process execution, ability to manage multiple projects in a fast paced, deadline-driven environment
- Communication and influence, analytical, ability to think strategically and manage the daily execution, collaborative, detail oriented and innovative

**More about us**:

  • Global Marketing Manager Aperol

    2 settimane fa

    Sesto San Giovanni, Italia Campari Deutschland Gmbh A tempo pieno

    Select how often (in days) to receive an alert: Date:  Apr 29, 2024 Location:  Sesto San Giovanni, Milan, IT Additional Location:  Function:  Marketing Seniority Level:  Mid-Senior level Employment type:  Permanent Workplace Type:  Hybrid Want to be a crowd-stopper rather than a crowd-pleaser? Become a Camparista At this point, you...

  • Global Marketing Manager Aperol

    1 settimana fa

    Sesto San Giovanni, Italia Campari Deutschland Gmbh A tempo pieno

    Select how often (in days) to receive an alert: Date:  Apr 29, 2024 Location:  Sesto San Giovanni, Milan, IT Additional Location:  Function:  Marketing Seniority Level:  Mid-Senior level Employment type:  Permanent Workplace Type:  Hybrid Want to be a crowd-stopper rather than a crowd-pleaser? Become a Camparista At this point, you...

  • Global Marketing Manager Aperol

    4 giorni fa

    Sesto San Giovanni, Italia Campari Deutschland Gmbh A tempo pieno

    Select how often (in days) to receive an alert: Date: May 28, 2024 Location: Sesto San Giovanni, Milan, IT Additional Location: Function: Marketing Seniority Level: Mid-Senior level Employment type: Permanent Workplace Type: Hybrid Want to be a crowd-stopper rather than a crowd-pleaser? Become a Camparista At this point, you may not know...

  • Global Marketing Manager Aperol

    4 giorni fa

    Sesto San Giovanni, Italia Campari Deutschland Gmbh A tempo pieno

    Select how often (in days) to receive an alert: Date:  May 28, 2024 Location:  Sesto San Giovanni, Milan, IT Additional Location:  Function:  Marketing Seniority Level:  Mid-Senior level Employment type:  Permanent Workplace Type:  Hybrid Want to be a crowd-stopper rather than a crowd-pleaser? Become a Camparista At this point, you...

  • Global Marketing Manager Aperol

    2 settimane fa

    Sesto San Giovanni, Italia Gruppo Campari A tempo pieno

    Want to be a crowd-stopper rather than a crowd-pleaser? Become a CamparistaAt this point, you may not know exactly what it takes to be a Camparista , but you have the makings to be one of us. We’re the independent minded and passionate achievers in the spirits industry, innovating the iconic.Be Part of Our Signature MixGeneral Description of the...

  • Global Marketing Manager Aperol

    6 giorni fa

    Sesto San Giovanni, Italia Gruppo Campari A tempo pieno

    Want to be a crowd-stopper rather than a crowd-pleaser? Become a CamparistaAt this point, you may not know exactly what it takes to be a Camparista , but you have the makings to be one of us. We’re the independent minded and passionate achievers in the spirits industry, innovating the iconic.Be Part of Our Signature MixGeneral Description of the...

  • Global Marketing Manager Aperol

    3 settimane fa

    Sesto San Giovanni, Italia Davide Campari Milano N.V. A tempo pieno

    Key Responsibilities and Activities GLOBAL BRAND POSITIONING Contribute to all stages of the positioning process, under the guidance of the Global Aperitifs Director, to guarantee a proper balance between creative and structured strategic thinking throughout the process; key activities: Selection of key markets (selected among core and...

  • Global Marketing Manager Aperol

    1 settimana fa

    Sesto San Giovanni, Italia Davide Campari Milano N.V. A tempo pieno

    Key Responsibilities and Activities GLOBAL BRAND POSITIONING Contribute to all stages of the positioning process, under the guidance of the Global Aperitifs Director, to guarantee a proper balance between creative and structured strategic thinking throughout the process; key activities: Selection of key markets (selected among core and...

  • Global Marketing Manager Aperol

    2 settimane fa

    Sesto San Giovanni, Italia Campari Deutschland GmbH A tempo pieno

    Select how often (in days) to receive an alert: Date:Apr 29, 2024 Location:Sesto San Giovanni, Milan, ITAdditional Location: Function:Marketing Seniority Level:Mid-Senior level Employment type:Permanent Workplace Type:Hybrid Want to be a crowd-stopper rather than a crowd-pleaser? Become a Camparista At this point, you may not know exactly what it takes to be...

  • Global Digital Marketing Intelligence Manager

    1 settimana fa

    Sesto San Giovanni, Italia Campari Group A tempo pieno

    Date: May 10, 2023- Location: Sesto San Giovanni, Milan, IT Paris, FR London, ENG, GB- Additional Location: Milano, London or Paris- Function: Marketing- Seniority Level: Mid-Senior level- Employement type: Permanent- Workplace Type: Hybrid- Company: Davide Campari Milano N.V.Campari Group today is a major player in the global branded spirits industry, with...

  • Global Digital Marketing Intelligence Manager

    2 settimane fa

    Sesto San Giovanni, Italia Campari Group A tempo pieno

    Date: May 10, 2023- Location: Sesto San Giovanni, Milan, IT Paris, FR London, ENG, GB- Additional Location: Milano, London or Paris- Function: Marketing- Seniority Level: Mid-Senior level- Employement type: Permanent- Workplace Type: Hybrid- Company: Davide Campari Milano N.V.Campari Group today is a major player in the global branded spirits industry, with...

  • Global Marketing Manager Aperol

    2 mesi fa

    Sesto San Giovanni, Italia Campari Group A tempo pieno

    Date: Apr 29, 2024- Location: Sesto San Giovanni, Milan, IT- Additional Location: - Function: Marketing- Seniority Level: Mid-Senior level- Employment type: Permanent- Workplace Type: Hybrid- Company: Davide Campari Milano N.V.**Want to be a crowd-stopper rather than a crowd-pleaser? Become a Camparista** At this point, you may not know exactly what it...

  • Digital Marketing Specialist

    2 settimane fa

    Sesto San Giovanni, Italia Risorse Spa A tempo pieno

    Risorse SpA - Permanent Division specializzata in Ricerca e Selezione di profili Middle e Top Management ricerca per un'azienda operante nel settore medicale, specializzata nella distribuzione di apparecchiature odontoiatriche, ricerca un/una: Digital Marketing Specialist La risorsa ideale sarà inserita all'interno del Dipartimento Marketing sotto la...

  • Global Trade Advocacy Manager

    1 mese fa

    Sesto San Giovanni, Italia Campari Group A tempo pieno

    Date: Mar 10, 2023- Location: Sesto San Giovanni, Milan, IT- Additional Location: - Function: CCM- Seniority Level: Mid-Senior level- Employement type: Permanent- Workplace Type: Hybrid- Company: Davide Campari Milano N.V.Campari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium...

  • Global Trade Advocacy Manager

    1 settimana fa

    Sesto San Giovanni, Italia Campari Group A tempo pieno

    Date: Jun 5, 2023- Location: Sesto San Giovanni, Milan, IT- Additional Location: - Function: CCM- Seniority Level: Mid-Senior level- Employement type: Permanent- Workplace Type: Hybrid- Company: Davide Campari Milano N.V.Campari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands,...

  • Junior Marketing

    1 settimana fa

    Sesto San Giovanni, Italia Interlem srl A tempo pieno

    InterlemGroup è un'azienda d'innovazione, con un lungo track record di successi da oltre 20 anni, che opera in un contesto sia nazionale che internazionale nel Consulting, nell'ICT e nella Digital Trasformation con un portafoglio consolidato di clienti di prestigio. Abbiamo soluzioni, piattaforme e competenze “State of the Art” che usiamo per realizzare...

  • Global Marketing Procurement Director

    1 settimana fa

    Sesto San Giovanni, Italia Campari Group A tempo pieno

    Date: Feb 14, 2024- Location: Sesto San Giovanni, Milan, IT- Additional Location: - Function: Procurement- Seniority Level: Director- Employment type: Permanent- Workplace Type: On-site- Company: Davide Campari Milano N.V.**Want to be a crowd-stopper rather than a crowd-pleaser? Become a Camparista** At this point, you may not know exactly what it takes to...

  • Digital Marketing Specialist

    2 mesi fa

    Sesto San Giovanni, Italia MetaDig A tempo pieno

    MetaDig è un’azienda italiana protagonista nello sviluppo di strategie di Digital Marketing attraverso molteplici canali di acquisizione. Grazie all’implementazione di performance marketing campaign, alla generazione di audience e database, MetaDig eleva la visibilità online delle imprese e il conversion rate. MetaDig è Leader nell’erogazione di...

  • Digital Marketing Specialist

    2 giorni fa

    Sesto San Giovanni, Italia MetaDig A tempo pieno

    MetaDig è un’azienda italiana protagonista nello sviluppo di strategie di Digital Marketing attraverso molteplici canali di acquisizione. Grazie all’implementazione di performance marketing campaign, alla generazione di audience e database, MetaDig eleva la visibilità online delle imprese e il conversion rate. MetaDig è Leader nell’erogazione di...

  • Marketing & Sales Manager

    1 settimana fa

    Sesto San Giovanni, Italia ABB A tempo pieno

    **Marketing & Sales Manager**: **Take your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future. At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and generations. Together, we are...