Industry Marketing Lead, Oem Emea

2 settimane fa

Milano, Italia Rockwell Automation A tempo pieno

Rockwell Automation is a global technology leader focused on helping the world’s manufacturers be more productive, sustainable, and agile. With more than 25,000 employees who make the world better every day, we know we have something special. Behind our customers - amazing companies that help feed the world, provide life-saving medicine on a global scale, and focus on clean water and green mobility - our people are energized problem solvers that take pride in how the work we do changes the world for the better.

We welcome all makers, forward thinkers, and problem solvers who are looking for a place to do their best work. And if that’s you we would love to have you join us

**Job Description**:
**EMEA Industry Marketing Lead - OEM**

**What you will do**

The EMEA Industry Marketing Lead is responsible for planning, executing and measuring a range of multi-touch programs for defined set of OEM accounts. Key responsibilities of the role include OEM and account intelligence gathering, demand creation, sales enablement and awareness support. Work in close collaboration with his/her respective EMEA OEM Strategy & Marketing Manager, the EMEA OEM Program Manager, EMEA Regional Marketing team and his/her global peers to define and support the right Marketing strategy to its executions with the rest of the EMEA Marketing team.
- Work closely with sales to understand the OEM trends, analyze account portfolio makeup, including how key accounts contribute to overall industry revenue, as well as prioritizing industry/OEM sub-verticals and ecosystem.
- Determine the optimal tactic mix required to drive demand, accelerate pipeline for the selected OEM accounts.
- Work with functions in sales and marketing to define and establish customization workflows (e.g. campaign personalization and execution)
- Execute marketing programs in close collaboration with sales, and develop or leverage the right marketing and sales enablement program if required.
- Partner with operations to provide ongoing data and insight into industry/OEM accounts from internal and external sources to drive relevance and timely execution.
- Manage the execution through and with the support of the rest of the EMEA marketing team and global support where appropriate. (ODM, ABM,)
- Work in closed collaboration with the global and regional Demand center to evaluate, select and manage outside vendors (e.g. technology partners, data providers and agencies) that may contribute to industry-account marketing
- Partner with marketing and sales operations to establish, forecast and report against key success metrics.
- Translate and support the transposition of 1.1/1.few campaigns into 1.many and through channel where possible to amplify ROI.
- Manage and adhere to budget allocation.

**Education/Background/Experience**
- Bachelor's degree.
- 10 years or more in B2B marketing
- Marketing experience related to targeting OEM
- Delivering business results through integrated, multitouch campaigns and programs at an industry level
- Demonstrated understanding of key issues related to the OEMs
- Campaign management and demand creation processes
- Insight gathering and analysis from multiple internal and external data sources (data providers, social analysis, engagement scores)
- Usage of MAPs and SFA systems, including orchestrating, customizing and executing campaigns, tracking and measuring performance
- Budget management
- Demonstrated creative capabilities (e.g. writing and/or design) to drive personalization and relevance
- Working with multiple marketing and sales functions to deliver superior results.
- Ability to align tactical plans with strategies
- Modern and integrated marketing experience

**Competencies**
- Good industry domain knowledge
- Marketing data and insight gathering and analysis
- Demand creation and campaign execution
- Influence and persuasion skills
- Project management
- Strong oral and written communication
- Problem solving

Behaviors
- Collaborative
- Customer focused
- Detailed/organized
- Persistent
- Self-starter
- Multi-tasker

Knowledge
- Familiarity with the organization’s industry, offers and solutions
- Account and contact insights and where to gather account intelligence
- Sales methodology and account management structures/processes
- Goal setting and account-specific marketing planning
- Demand type and how it alters marketing and selling

**DoW/Success Metrics**
- OEM-account revenue and growth
- OEM-account pipeline opportunity sourced
- OEM-account pipeline opportunity influenced
- OEM Conversion/ penetration/market share/Share of wallet
- OEM CMO achieved / # increased in the different categories of the OEM Program
- Database growth and accuracy of contact and account data for defined accounts
- Customer engagement scores
- Sales/partner utilization of marketing programs and subsequent feedback
- Response rates to marketing programs within accounts

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