Trade Marketing Support

1 settimana fa

Milano, Italia Samsung Electronics A tempo pieno

Position Summary

Support to development and implementation of all trade marketing activities and projects for Mobile Experience division of Samsung Electronics Italia (smartphone, tablet, wearable, PC).

This include:
1. Develop campaigns and materials to be used in partnership with customers in the different channel to increase sales of MX products/promotions (POS and digital with an Omni-channel approach);
2. Guarantee consistency of Samsung international key visuals and guidelines in alignment with corporate image;
3. Analyse performance and ROI of trade marketing projects implemented, especially when digital;
4. Give evidence, present and keep updated documents to be shared internally with management;

Role and Responsibilities
- Contribute to create, arrange and monitor POP materials in order to guarantee visibility, increase brand awareness and consideration and conversion in the channels.
- Contribute to manage timing and complexity related to promotions, frequent launches of mobiles, monitor investment in the channels
- Collaborate to monitor constantly Mobile products display, and retailer specific promotional projects, overview competitors activities.
- Support to Open Market and/or Telco channel to implement visibility online and offline of promotions, launch and digital/CRM/DEM materials when needed
- Support to maintain a continuous control af all trade activities performed on the field and ensure their full aligment to Samsung strategies and internationals guidelines
- Support to manage promotional, informational materials and gadgets related to Trade Marketing activities and events
- Support, organize and coordinate Mobile Events, Product Launch, RoadShows, Openhouse and Conventions.

Skills and Qualifications

Educational Background: Bachelor or Master Degree, preferably with Marketing specialization

Computer Knowledge: Good skills of main office automation software

Language Knowledge: Very good written and spoken English

Travel required: 0-5%

Others: Good communication, prestentation skills, excellent interpersonal relationship skills, resilience and be target oriented. Proactivity, capacity to challenge status quo and passion with technology market.

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