SEO Manager
6 mesi fa
La realtà cliente è tra le principali imprese editoriali europee e leader nei settori auto e moto, architettura e design, viaggi e cucina con marchi di grande prestigio e autorevolezza.
Ricerchiamo un SEO Manager che si occuperà di:
- Analisi periodica della SEO dei prodotti online per individuare opportunità di medio e quick-win per migliorarne posizionamento in SERP e traffico organico
- Attivare team e redazioni preposti all’applicazione delle best practice più aggiornate SEO, sia in ambito di ottimizzazione dell’architettura técnica di distribuzione (fra cui indicatori Google Web Vitals e velocità di caricamento, analisi di layout, metatag, file robots e sitemaps,), sia in quello dei contenuti, on e off page (ricerca keyword, analisi semantica, analisi di performance, analisi dei link,)
- Controllare costantemente i termini di ricerca, i trend e le analisi di traffico per monitorare le prestazioni dei siti e formulare raccomandazioni per il miglioramento a livello di content strategy
- Utilizzare metodi di ottimizzazione dell'esperienza utente (UX) e del tasso di conversione (CRO) per trasformare i visitatori in utenti più attivi e contribuire a migliorare le prestazioni di siti e servizi ED
- Proporre spunti di trend lato contenuti utili alle azioni di social media marketing (anche paid) dell’azienda, per distribuire contenuti e ingaggiare segmenti di pubblico esterni d’interesse
- Svolgere scouting di potenziali siti e aziende terzi per individuare opportunità di inbound link building verso i siti aziendali
- Aggiornamento e approfondimento dei cambiamenti degli algoritmi dei più importanti motori di ricerca, in primis Google e Meta
- Reporting costante sugli effetti delle iniziative SEO sviluppate
- Ottima conoscenza di Google Analytics e Google Search Console
- Buona conoscenza della lingua inglese
- Curiosità e pro-attività nel continuo aggiornamento sui temi del business di riferimento
- Capacità di lavorare in team, comunicando efficacemente con i colleghi.
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