Performance Marketing

2 settimane fa


Milano, Lombardia, Italia Everli A tempo pieno
Performance Marketing & SEO Manager Role

Everli is seeking a highly skilled Performance Marketing & SEO Manager to lead our digital marketing campaigns and develop a comprehensive SEO strategy. As a key member of our team, you will be responsible for driving traffic, increasing conversions, and managing budgets efficiently.

The ideal candidate will have a proven track record of leading acquisition strategy, driving traffic, and increasing conversions. You will have experience in Google Ads, social ads campaigns, and analytics tools. Your analytical approach and ability to simplify and automate processes will be essential in this role.

Responsibilities

- Plan, execute, and optimize performance marketing campaigns across various channels, including paid search, display, social media, and affiliate marketing.
- Manage budgets, allocate resources effectively, and maximize ROAS for all performance marketing activities for user acquisition and shopper acquisition campaigns.
- Analyze campaign performance, suggesting and implementing optimization initiatives.
- Monitor, report, and bring insights on how to improve KPIs.
- Conduct A/B testing to improve campaign effectiveness.
- Collaborate with the design team for the creation of assets to be used in digital marketing campaigns.
- Develop and implement comprehensive SEO strategies to improve organic search rankings, drive traffic, and enhance user experience.

What We Offer

- Welfare Budget: You can use this credit for a wide selection of services (education, public transport, vacations, entertainment, wellness, culture, etc.).
- Home Workstation Budget: You can purchase items you will use to build your own home workstation (such as an ergonomic chair, desk, PC screen, desk footrest, desk lamp, mouse, mousepad, keyboard, professional headphones, PC adapter).
- Discount on your grocery with Anytime you use our service to get your grocery, you can apply a reserved discount on your basket.

Requirements

- Master of Science in Engineering, Economics, or Digital Marketing.
- At least 5 years of experience in Google Ads (mandatory requirement) in start-up, scale-up, agency, or B2C companies, with a proven track record of campaigns.
- Experience in Social ads campaigns (Facebook Ads).
- Experience with Analytics tools (Mixpanel, GA, Appsflyer, Firebase, etc.) is a plus.
- Analytical approach and a clear understanding that ROAS is the goal.
- Ability to use Excel with ease.
- Fluent English speaker.

We are an equal opportunity employer and foster an inclusive and diverse workplace. No matter who you are, what you look like, or how many years ago you started your career: you will always be welcome in our team. Just like in a grocery store, diversity is richness.

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