Performance Marketing Specialist

1 mese fa

Milano, Lombardia, Italia Weroad Ltd A tempo pieno
{"ABOUT WEROAD": "

WeRoad is a fast-growing startup that is revolutionizing the travel industry in Italy, Spain, Switzerland, UK, and Germany, and France.

We bring together small groups of like-minded millennials and send them on life-changing experiences to 100+ destinations all over the globe.

We're on a mission to design and deliver experiences worth living and sharing, through rewriting the rules of the travel industry.

", "THE ROLE": "Job Title:

Performance Marketing Specialist

Location:

Milan

Type of Contract:

Permanent

Salary Range:

30/35K

Responsibilities:
  1. Manage different PPC budgets, maximizing return on investment while ensuring spend goes towards our most profitable prospects.
  2. Create, implement, track, analyze, and optimize SEA campaigns in Google Ads, as well as Paid Social campaigns.
  3. Conduct recurring weekly and monthly SEA and paid social optimization tasks, including keyword expansion, ad testing, audience approach, creativity management, etc.
  4. Contribute to, provide, and drive optimization at a granular level, including bidding, audience, creative, ad copy, landing page, and analytics.
  5. Support in marketing reporting and analysis, identifying areas of growth opportunity.
  6. Focus on automation and optimization of all biddable-related tasks, working hand in hand with the team on building the 'future of PPC' (automation, reporting, campaign structure, etc).
  7. Collaborate in developing and driving learning agendas, split tests, new platform capabilities, new industry trends, creating synergy with SEO efforts.
", "WHAT WE'RE LOOKING FOR": "Requirements:
  1. 3 or more years of experience in managing complex SEA campaigns with sizable budgets.
  2. Experience at a technology, digital marketplace, or travel company is a plus.
  3. Strong knowledge of bidding strategies, with emphasis on DD/U shape attribution.
  4. Familiarity with ad rules, scripts, and bidding tools.
  5. Previous work running advertising effectiveness experiments, including A/B, audiences, geographic, and bidding experimentation.
  6. Confident with media and business KPIs (CPC, CTR, CR, CPA, ROAS, etc).
  7. Experience with Google Analytics, GTM, and other comparable platforms; working knowledge of Excel.
  8. Collaborate closely with SEO efforts to create synergy between paid and organic strategies.
  9. Monitor SEO performance and apply SEO learnings to paid campaigns for improved efficiency.
  10. Stay ahead of new platform capabilities, industry trends, and emerging technologies to drive innovation in both PPC and SEO channels.
", "WHAT WE CAN OFFER": "Benefits:
  1. A free WeRoad trip: Every year to the destination of your choice.
  2. A great workspace: You will be working in our HQ in Milan, our very own coworking space called 'C30' which embodies our company culture.
  3. Opportunities to learn and build your network: Join the training program of our holding company, OneDay, and participate in many meetups and events we host.
  4. Best-in-class benefits: We have a generous paternity and maternity leave policy and give a bonus to newlyweds and new parents.
  5. Unlimited holiday: You are the master of your own time.
  6. Fun: We schedule regular team-building events throughout the year.
  7. Hybrid working: Remote and flexible working, and we support you to work from your destination of choice up to 1 month per year.
", "EQUAL OPPORTUNITIES": "WeRoad is an equal opportunity employer: we consider for employment all applicants, regardless of their race, religion, color, ancestry, national origin, sex, sexual orientation, gender, gender identity, age, family status, political affiliation, disability, and any other legally protected characteristic.", "APPLY NOW": "The selection process will consist of: Introductory culture-fit call with PC. Case Study/Second technical interview with our CMO and/or some peers. Final round for shortlisted only candidates with your manager (Head of Digital Marketing).", "LANGUAGE": "English"}

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