Digital Performance Analyst
4 settimane fa
At Prada Group, we are seeking a skilled Web Analytics Specialist to join our Digital Team in Milan HQ.
The ideal candidate will be responsible for analyzing the performance of our Group websites, identifying areas for improvement, and developing data-driven solutions to enhance user experience and conversion rates.
Key responsibilities include:
- Designing and maintaining reporting solutions to monitor website performance, collaborating with stakeholders to build dashboards using enterprise tools (Adobe Analytics, Qlik Sense, Power BI or similar)
- Delivering ad hoc analysis and insights to multiple stakeholders, suggesting actionable recommendations to improve user experience, conversion rate, and media optimization
- Monitoring website performance on a regular basis, scouting for issues and proposing opportunities
- Conducting A/B testing to optimize site performance
- Translating business requirements into actionable analytics solutions
Requirements include:
- At least 3 years of experience in web analytics, preferably within a strategy consulting firm
- Bachelor or Master's degree in a relevant field (Marketing, Statistics, Engineering, or STEM)
- Excellent analytical skills and attention to detail
- Proactive self-starter with ability to manage multiple initiatives at once
- Full professional expertise on web analytics tools (preferably Adobe Analytics), website management, and end-to-end conversion rate optimization processes
- Full confidence with CRO tools (e.g. Contentsquare)
- Proven experience with data visualization tools (Qlik Sense, Power BI, Tableau or similar)
- Full professional expertise on Microsoft Office Suite
- Highly proficient in spoken and written English and Italian
We offer a stimulating work environment with multiple innovative projects and a network of colleagues with different skill sets and backgrounds.
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