Digital Performance Analyst

3 settimane fa


Milano, Lombardia, Italia Pirelli A tempo pieno

DISCOVER PIRELLI We are a global leader in the tire industry, specialized in designing, developing, manufacturing, and marketing high-performance tires for cars, motorcycles, and bicycles.
With a presence in over 160 countries and around 18 production facilities, we pride ourselves on our cutting-edge technology and commitment to sustainability.
Innovation is at the heart of everything we do, and it is fueled by our commitment to the inclusion of unique perspectives and different experiences.
Because power is nothing without our people
Why Choose Pirelli?
• International, engaging, and supportive working environment.
• Competitive reimbursement.
• Free company restaurant.
• Personal and professional development.
Your Role and Responsibilities
As a member of our User Experience & Analytics team, you will gain hands-on experience and grow your skills in data analysis and identification of insights useful for the development of the main digital platforms in the consumer area.
Under your tutor's guidance, you'll help monitor and analyze the performance of our digital properties and identify trends and areas of improvement.
Key Responsibilities
*Monitoring and analyzing key performance indicators (KPIs) of the website and digital marketing campaigns using Google Analytics 4 (GA4) and other BI tools.
*Monitoring website traffic, user behavior, conversion rates, and identify drop/peaks.
*Designing and creating dashboards (DOMO, Looker Studio, etc.).
*Ensuring data accuracy across all monitoring tools and platforms.
*Monitoring website errors and identify issues on the website
What We Are Looking For
• Master's degree in STEM subjects, Business Administration, Economics or related fields.
• Fluency in English.
• Familiarity with basic coding languages or web development (HTML, SQL etc.).
• Completion of courses in statistics.
• Basic knowledge of Google Tag Manager and Facebook Business Manager would be a plus.



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