Brand Manager
5 mesi fa
For Our company in Milan (Italy) we are looking for a Brand Manager.
The Brand Manager is responsible, in coordination with the supervisor, for defining and implementing the marketing plan for the brands managed at a national and international level, in accordance with the annual budget, evaluating the positioning and strategic evolution of the managed brands in the reference market, guiding the communication plan to create conditions for business development, and proactively identify opportunities for innovation and maintenance of the product portfolio under their responsibility.
- Proposes the Brand's annual plan to the Marketing Manager/Senior Brand Manager, in line with the marketing plan, and drawing up the operational plan for optimal execution for Canvass/Cycle related to defined qualitative and quantitative goals;
- Proposes to the Marketing Manager/Senior Brand Manager, a detailed marketing plan with a specific focus on the development of franchising and the enhancement of the brand equity & architecture of the area of expertise, evaluating positioning, claims, reference targets, needs, and main communication channels;
- Elaborates the analysis of the market, of the trends and of the competitiveness, relating to the brands in the area of expertise, analyzing and interpreting the market insights and proposing actions also through the study of the needs of the main Stakeholders as the HCP’s and the consumer with his spending habits;
- Develops and manages the communication plan (positioning, claim) and materials, both at national and international level, with regard to the brands of its own expertise, ensuring the consistency of the brand communication based on the Marketing Department guidelines and the approved plan;
- Proposes, in line with Marketing Department, content and media planning, considering the product target and sales objectives, ensuring the effectiveness and impact of the advertising and promotional actions implemented and proposing possible corrective actions to achieve the planned results for the managed brands;
- Defines, relating to the brands in the area of expertise, the marketing plan and communication models for Cycle/Canvass by interacting with the Sales Department, Trade & Go to Market, CEL and Medical Affairs Department;
- Supports the Field Force during Area/Cycle/Canvass meetings in order to ensure effective communication of brand strategies and marketing activities related to the promotion of the managed brand;
- Proposes, to the Marketing Manager/Senior Brand Manager, with regard to the managed brands and at national and international level, the commercial and promotional strategy;
- Ensures the best execution of marketing plan in line with deadline and implementation strategy shared with Marketing Manager/Senior Brand Manager, performing the follow-up of activities with suppliers and cross functional team;
- Ensures proper management of the budget for advertising and brand promotion in line with the approved plan for managed brands;
- Supports the Marketing Manager /Senior Brand Manager to management and maintenance of interaction with Key Opinion Leaders and scientific associations, in compliance with ethical standards, professional ethics and legal regulations;
- Proactively interacts with the Drug Safety Department in reporting suspected adverse reactions;
- Implements the approval procedures of promotional materials and communications and monitors the related processes in compliance with company procedures, policies and deadlines.
Qualifications and other requirements:
- A degree in economics or science;
- At least 3 years of extensive work experience within a marketing department;
- Prior work experience in the healthcare sector, specifically in pharmaceutical companies, biological sciences, nutrition, or cosmetics in the same field;
- Knowledge of digital media strategy and planning;
- Preferable experience in international environments;
- A positive, collaborative and solutions-focused attitude;
-
Brand Manager
3 settimane fa
Milano, Lombardia, Italia Manpowergroup A tempo pienoBrand Manager Job DescriptionManpower Business Professional è la specializzazione del Gruppo Manpower dedicata ai profili operanti nelle aree professionali Finance, Controlling, HR, Legal, Administration, Marketing. I consulenti Manpower della specializzazione Business Professionals, in ottica di potenziamento dell'organico presso le nostre prestigiose...
-
Brand Manager
2 mesi fa
Milano, Italia Manpowergroup A tempo pienoManpower Business Professional è la specializzazione del Gruppo Manpower dedicata ai profili operanti nelle aree professionali Finance, Controlling, HR&, Legal, Administration, Marketing I consulenti Manpower della specializzazione Business Professionals, in ottica di potenziamento dell'organico presso le nostre prestigiose Aziende Clienti, ricerca e...
-
Brand Manager
5 mesi fa
Milano, Italia Just Knock srl A tempo pienoJust Knock ricerca per Heaven un/a Brand Manager. **Chi siamo** Heaven è un brand Italiano con la passione per l’avena: prodotti di eccellenza alternativi del latte esclusivamente a base di avena. Entrare in Heaven significa entrare in una giovane startup Italiana in grande crescita, con un team di professionisti con esperienze eterogenee e background...
-
Brand Manager
5 mesi fa
Milano, Italia Just Knock srl A tempo pienoJust Knock ricerca per Heaven un/a Brand Manager. **Chi siamo** Heaven è un brand Italiano con la passione per l’avena: prodotti di eccellenza alternativi del latte esclusivamente a base di avena. Entrare in Heaven significa entrare in una giovane startup Italiana in grande crescita, con un team di professionisti con esperienze eterogenee e background...
-
Brand Manager
2 mesi fa
Milano, Italia Manpowergroup A tempo pienoManpower Business Professional è la specializzazione del Gruppo Manpower dedicata ai profili operanti nelle aree professionali Finance, Controlling, HR&, Legal, Administration, Marketing I consulenti Manpower della specializzazione Business Professionals, in ottica di potenziamento dell'organico presso le nostre prestigiose Aziende Clienti, ricerca e...
-
Brand Manager
1 mese fa
Milano, Italia Manpowergroup A tempo pienoManpower Business Professional è la specializzazione del Gruppo Manpower dedicata ai profili operanti nelle aree professionali Finance, Controlling, HR&Legal, Administration, Marketing I consulenti Manpower della specializzazione Business Professionals, in ottica di potenziamento dell'organico presso le nostre prestigiose Aziende Clienti, ricerca e...
-
Brand Manager
5 ore fa
Milano, Italia Manpower A tempo pienoManpower Business Professional è la specializzazione del Gruppo Manpower dedicata ai profili operanti nelle aree professionali Finance, Controlling, HR&Legal, Administration, MarketingI consulenti Manpower della specializzazione Business Professionals, in ottica di potenziamento dell'organico presso le nostre prestigiose Aziende Clienti, ricerca e...
-
Assistant Brand Manager
5 mesi fa
Milano, Italia Affinity Petcare A tempo pieno**Assistant Brand Manager** **Ultima** Siamo alla ricerca di un Assistant Brand Manager da inserire all’interno del dipartimento Marketing di Affinity Petcare Italia. La risorsa lavorerà a fianco del Senior Brand Manager Ultima, il brand più importante nella divisione Grocery dell’azienda. **Job Summary** - Supporto al Senior Brand Manager nella...
-
Brand Manager
2 settimane fa
Milano, Lombardia, Italia Dompé A tempo pienoJob Title: Brand ManagerAbout the Role:We are seeking a highly skilled Brand Manager to join our Marketing Department at Dompé. As a Brand Manager, you will be responsible for defining and implementing the marketing plan for our brands at a national and international level.Key Responsibilities:Develop and implement the marketing plan for our brands, in line...
-
Brand Manager
4 settimane fa
Milano, Lombardia, Italia Dompé A tempo pienoJob Title: Brand ManagerWe are seeking a highly skilled Brand Manager to join our team at Dompé in Milan, Italy.Job Summary:The Brand Manager will be responsible for defining and implementing the marketing plan for our brands at a national and international level, in accordance with the annual budget. This includes evaluating the positioning and strategic...
-
Brand Manager
5 mesi fa
Milano, Italia Kekyjob srl A tempo pienoKekyjob società di Headhunting, per azienda cliente, società leader nel settore ricettivo, ricerca un/una **BRAND MANAGER** La risorsa verrà inserita nell’ufficio Marketing e Comunicazione e risponderà alla Direzione dell’Ufficio stesso. La risorsa avrà la responsabilità, insieme alla Direzione, di definire e implementare la strategia di...
-
Brand Manager
3 settimane fa
Milano, Lombardia, Italia KSearch A tempo pienoJob Title: Brand ManagerWe are seeking a highly skilled Brand Manager to join our team at KSearch. As a Brand Manager, you will be responsible for overseeing marketing operations activities, designing and executing primary market research, analyzing and interpreting data, and disseminating market research findings within the company.Key...
-
Brand Manager
4 settimane fa
Milano, Lombardia, Italia KSearch A tempo pienoJob Title: Brand ManagerWe are seeking a highly skilled Brand Manager to join our team at KSearch. As a Brand Manager, you will be responsible for overseeing marketing operations activities, designing and executing primary market research, analyzing and interpreting data, and disseminating market research findings within the company.Key...
-
Brand Manager
2 mesi fa
Milano, Italia Dompé A tempo pienoFor Our company in Milan (Italy) we are looking for a Brand Manager.The Brand Manager is responsible, is responsible, in coordination with the supervisor, for defining and implementing the marketing plan for the brands managed at a national and international level, in accordance with the annual budget, evaluating the positioning and strategic evolution of...
-
Brand Manager
5 mesi fa
Milano, Italia Dompè A tempo pienoFor Our company in Milan (Italy) we are looking for a Brand Manager. The Brand Manager is responsible, is responsible, in coordination with the supervisor, for defining and implementing the marketing plan for the brands managed at a national and international level, in accordance with the annual budget, evaluating the positioning and strategic evolution of...
-
Sr. Brand Manager
2 mesi fa
Milano, Italia Heineken International B.V. A tempo pienoSenior Brand ManagerCHI SIAMOHeineken è produttore leader in Italia, con un team appassionato di 2.000 persone, che producono oltre 6 milioni di Hl attraverso le nostre birrerie in Italia.Con un fantastico portfolio di brand forti (Moretti, Heineken, Ichnusa, Messina, Dreher e molti altri) che portano la gioia di un vero stare insieme agli italiani come...
-
Brand Manager
5 mesi fa
Milano, Italia Cooper Consumer Health A tempo pienoRequisition ID - 16 - Job Family 1- Marketing & Trade Marketing - Country 1- Italy - Location 1- Hybrid - About us - **Cooper Consumer Health** is a leading European consumer healthcare player that develops, produces, and distributes a diverse range of OTC (over-the-counter) products with strong brands such as Valdispert, Oenobiol, Excilor, Vitascorbol,...
-
Brand Manager
5 mesi fa
Milano, Italia Cooper Consumer Health A tempo pienoRequisition ID - 3 - Job Family 1- Marketing & Trade Marketing - Country 1- Italy - Location 1- Hybrid - About us - **Cooper Consumer Health** is a leading European consumer healthcare player that develops, produces, and distributes a diverse range of OTC (over-the-counter) products with strong brands such as Valdispert, Oenobiol, Excilor, Vitascorbol,...
-
Junior Brand Manager
1 mese fa
Milano, Lombardia, Italia Adecco Italia A tempo pienoJob Title: Junior Brand ManagerAdecco Italia is seeking a Junior Brand Manager to join our team in Milan. As a Junior Brand Manager, you will be responsible for contributing to the development of the company's communication strategy and implementing brand awareness campaigns.Key Responsibilities:Contribute to the definition of the annual communication plan,...
-
Brand Manager
5 mesi fa
Milano, Italia Wyser A tempo pienoPer nostro cliente, azienda specializzata nel settore ottico siamo alla ricerca di un/a: **BRAND MANAGER La risorsa, rispondendo alla Marketing Director, avrà la responsabilità di comprendere le esigenze del pubblico di riferimento, con focus sulle motivazioni d’acquisto, la posizione geográfica e altri cluster, conducendo ricerche di mercato per...
