Marketing Lead

Company Description Postura is a fast-growing deep-tech startup. We started two years ago as a team of four; today we are 10, and after recently closing a new investment round (to be announced soon), we are scaling fast and looking for new talent to double the team over the next year. In manufacturing, improving workstations and production processes requires balancing worker safety and productivity through analyses that are still largely manual, time-intensive, and costly. Starting from simple smartphone videos, our AI-powered software performs body-mechanics analysis and automates key ergonomic and industrial engineering standards (OCRA, NIOSH, MTM), replacing long observation times and manual assessments — delivering real-world AI built for accuracy and measurable impact. We work with more than 20 major manufacturing groups, including Beko, Electrolux, and Piaggio, and are expanding across Europe with the goal of reaching 100 enterprise customers by 2026. Visit our website to learn more. Role Description As a Marketing Lead (Growth), you will be responsible for building Postura Ergonomics’ marketing function from the ground up. This is not a corporate brand role: we’re looking for a growth-oriented marketer with B2B enterprise experience and a proven track record in startup or scale-up environments, able to turn our early traction into a scalable, measurable acquisition engine. You’ll work closely with the Founders, Sales, and Customer Success teams, shaping the company’s go-to-market strategy and expanding acquisition beyond today’s outbound-led motion. Your goal is to identify, test, and scale the channels that actually move the pipeline. Success in this role is measured by your ability to use data to identify the most effective acquisition channels and make marketing a direct and measurable contributor to the pipeline. What you’ll work on Build the marketing engine - Create and structure core sales-support assets (case studies, use cases, demos, enablement content) - Work with Sales and Customer Success to turn real customers and outcomes into marketing assets - Define and track core funnel metrics and processes (lead → meeting → opportunity) Channel discovery & acquisition - Identify, test, and scale B2B acquisition channels (outbound, inbound, events, partnerships); creative approaches driven by lateral thinking are appreciated - Make fast, data-driven decisions on what to scale and what to stop Positioning & go-to-market foundations - Refine the Ideal Customer Profile (ICP) and buyer personas using real pipeline data, win/loss analysis, and field feedback - Define positioning, key messages, and value propositions for different buyers (HSE, Production & Industrial Engineering, Ergonomists, etc.) - Lead website, brand, and core GTM assets aligned with the company’s positioning Sales Stack - CRM: HubSpot - Prospecting & Lead Intelligence: Apollo - Outbound Channels: Email, LinkedIn, Cold Calling What We Offer - High-Impact, High-Expectation Environment. Your work directly shapes how companies improve ergonomics and productivity at scale. We value ownership, comfort with ambiguity, and measurable outcomes over safe, well-defined paths. - Fast-Growing Startup Context. In a few months, you’ll gain responsibility and exposure that might take years elsewhere, as the team grows and our enterprise customer base expands across Italy and Europe. - Flexible setup. A beautiful office in Milan or fully remote. We value outcomes and accountability over location. - Team & Culture. We’re a young team (average age 29) that enjoys spending time together, both at work and outside of it. We value open, continuous feedback and stay flexible in how we work, so everyone feels comfortable and supported. Requirements - Get-Things-Done Mindset. This is a fast-growing startup environment. We’re looking for people who are eager to learn, willing to challenge themselves, and ready to go beyond the minimum when needed, to "spaccarsi il c**o". It’s intense, high-ownership, and not for everyone, but also collaborative, rewarding, and fun. - 3+ years of experience in Growth, Marketing, or Revenue roles within SaaS or high-growth environments. - At least 1 year of experience with clear ownership or leadership responsibilities. - Strong hands-on mindset: you’re comfortable writing, testing, publishing, iterating, and measuring without relying on large teams or agencies. - Strong business orientation, with a clear focus on pipeline, revenue, and measurable outcomes. - Familiarity with CRM and prospecting tools (HubSpot, Apollo, or similar). - Fluent English (written and spoken). Extra Skills - Familiarity with industrial engineering, Ergonomics, Time & Methods standards. - Proven familiarity with technical buyers and complex enterprise sales cycles. - Familiarity with other European languages - Previous experience in early-stage or high-intensity startup environments, with a strong sense of ownership and adaptability. Diversity and Inclusion We value diverse perspectives and backgrounds. If you don’t meet every requirement but believe you can make an impact, we encourage you to apply. Location Milan (Italy) or fully remote. If you do not have an Italian VAT number (Partita IVA) and do not reside in Italy, you may be required to relocate your fiscal residence to Italy. We’ll support you in understanding relocation options and available tax benefits. Hiring Process - Screening call (~20min) - Technical interview (~45 min) - Interview with the founding team (~20min) ⚠ We keep the hiring process lean and adaptable. It may vary slightly We move fast, but we’re a small team building hard things. If we’re slow to reply or can’t respond to every application, we’re probably busy building. Thanks for understanding. #J-18808-Ljbffr