Design Lead – Experience Strategy

Design Lead – Experience Strategy (frog Innovation Team)
frog is one of the world’s most successful innovation and creative consultancies.
Milan hosts its Innovation Team, a global hub for delivering breakthrough products and experiences across digital and physical realities, thanks to high-caliber innovation, strategy, design, and engineering expertise. As a catalyst for diversity and global acceleration, we welcome international talents to join us in a flat and open environment, promoting curiosity, experimentation, cultural cross-pollination, and collaboration.
Why join frog?
frog is the reinvention & experience partner for the eco-digital era, global leader in CX Strategy by analysts and awards. Together with our clients, we innovate with purpose, using strategy, creativity, tech, data and AI to advance people and planet.
We are dreamers and doers who are relentless about challenging the status quo to win hearts and move markets.
As part of Capgemini Invent, we bring diverse skillsets to unleash growth, build superior experiences and create lasting impact at scale—fusing art and science to realize the future.
frogs prize humour, positivity, and community just as highly as performance and outcomes. Our culture is open, flexible, inclusive, and engaging. Working at frog means being empowered to meet the moment, and Make Your Mark on every project, in your studio, your community—and the world at large.
What will you be doing?
As Design Lead, you will drive strategic initiatives at the intersection of design, product strategy, and innovation, partnering with clients to envision and deliver experiences that create measurable business impact.
You will own the entire product development lifecycle: identifying opportunities, shaping concepts, and ensuring solutions meet both user needs and client objectives.
You will take primary responsibility for project execution, guiding multidisciplinary teams in day-to-day engagements, while contributing hands‑on to key deliverables with quality and resilience, and building strong client relationships that enable follow‑on work.
You will collaborate to expand our business by crafting proposals and presenting to prospective clients, working closely with Account Teams and discipline leaders.
You will help advance and strengthen the studio’s design capabilities, methodologies, teams and skills, while driving thought leadership within your discipline and fostering a culture of continuous learning and innovation.
By contributing to both client success and internal excellence, you will reinforce frog’s reputation as a leader in product innovation and support the continuous growth of our people and practices.
We want you to have:

7+ years of professional human‑centred design ‘thinking & doing’ consulting experience with specific experience in one or more areas of the product development lifecycle, for example, as a Service Designer, Product Designer, Design Strategist or Experience Designer
An outstanding track record as a design leader and contributor for experience strategies, digital products and services, and design systems that delight customers/users and achieve business results
Solid skills in problem‑solving, critical thinking, and stakeholder management, with a collaborative and proactive attitude towards cross‑functional teamwork.
Ability to deeply understand market dynamics and innovation‑driven business models, translating insights into strong, impactful experience visions.
Outstanding consultancy attitude with a pragmatic, data‑informed ability to turn business insights into meaningful, user‑centred, value propositions.
Proficiency with the latest AI‑driven design tools and techniques, and emerging interaction models and UX patterns.
Proficiency with contemporary research, design, and prototyping tools and methodologies.
Affinity with frog’s values and a passion for creating products that meet people’s functional and emotional needs
High peer, end‑user, or client satisfaction with the work products that you created
Strong leadership and collaboration skills, with the ability to guide high‑performing teams using persuasion and influence (rather than command and control)
Strong presentation and storytelling skills
Willingness to travel for research, project delivery, and client meetings
Business‑level ability in English (Italian language not required)

It would be a bonus if you had:

A university degree in a relevant design, business, technology, or social science discipline
A business strategy or a related field.
Experience working in a variety of organisations (start‑up, corporate, agency/consultancy)
Academic, professional, or life experience from outside the design field that enriches your perspective as a designer
Published thought leadership, with a track record of presenting and teaching in public forums and a social media presence.
A second language (and every additional language is a plus)

Application Instructions
As part of your application, please include a link or PDF of your portfolio of recent work, highlighting your abilities and experience relevant to the role, with specific examples of how you work, think, collaborate, and contribute to great design outcomes. frog is a global business with teams working from every corner of the world. To help us process your application, please ensure that your application documents (CV, cover letter, portfolio, etc.) are all in English.
Equal Opportunities at frog
frog and Capgemini Invent are Equal Opportunity Employers encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, national origin, gender identity/expression, age, religion, disability, sexual orientation, genetics, veteran status, marital status, or any other characteristic protected by law.
Work/Life Harmony
We understand that everyone has varied lives and we want you to have a great work‑life balance. So, where possible, our Work Life Harmony policy will help you to work flexibly and juggle your work and home life.
Seniority level: Executive
Employment type: Full‑time
Job function: Consulting
Industries: Advertising Services
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