Regional Video Measurement GTM

4 settimane fa

Milano, Lombardia, Italia Amazon A tempo pieno
As a Regional Video Measurement GTM specialist, you will help drive Amazon Ads' video measurement strategy and development across our portfolio of video properties, including Prime Video, Live Sports, Twitch, and 3rd party publishers. You will drive thought leadership and capabilities development on locale-based audience measurement solutions and currency development. You will lead advertiser insights and analytics supporting our Sales teams to support Amazon's video and full-funnel advertising positioning. The primary regional focus for this role is FRITES.

Key job responsibilities
* Strategic framework and sales narrative - Create a unified video measurement framework, from impressions to impact, to enable full funnel measurement offering for clients; research trends in audience viewership, and streaming TV market opportunities.
* GTM insights reporting and positioning - Lead advertiser reporting and analytics function for Video and Live Sports using audience measurement providers and Amazon 1P & 3P solutions.
* Customer consultation & collaboration - Participate in client engagements with Sales as measurement SME including ideation, solutioning, and pitching; develop joint thought leadership for video planning and measurement use cases.
* Marketplace intelligence/ VOC - Collect and represent voice of customer on video currency and audience measurement capabilities, provide strategic input to influence Product roadmap and prioritization; Partner with Amazon Measurement and Data Science and Analytics and Insights teams to define analytics vision, product roadmap.
* Thought Leadership & best practices - Work with customers (advertisers, agencies), 3P measurement partners, Amazon measurement product and engineering teams to drive thought leadership and customer education; Create measurement best practice playbooks to facilitate 3P and 1P measurement product trainings sales and account teams.
* GTM execution & project management - Lead cross-functional GTM workstreams in support of measurement-related issue resolution, product requests, vendor engagement, and internal communication. * Bachelor's degree in relevant fields
* 10+ years of video related measurement, optimization, analytics, insights experience on sell-side or buy-side.
* Strong leadership skills, including the ability to drive strategic initiatives and influence key decision-makers.
* Excellent communication and collaboration skills, with the ability to translate complex technical concepts into business-friendly solutions.
* Language proficiency based on locale.* Advanced degree (Master's, Phd) preferred.
* Data science background preferred.

Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice (https://www.amazon.jobs/en/privacy_page) to know more about how we collect, use and transfer the personal data of our candidates.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.

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