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Regional Video Advertising Strategist

1 settimana fa

Milano, Lombardia, Italia Amazon A tempo pieno

**Strategic Video Measurement Position**

We are seeking an experienced Regional Video Advertising Strategist to join our team in the FRITES region. As a key member of our video measurement strategy and development team, you will play a critical role in driving Amazon Ads' video measurement initiatives.

In this role, you will be responsible for leading advertiser insights and analytics supporting our Sales teams to support Amazon's video and full-funnel advertising positioning. You will also develop and implement thought leadership and capabilities development on locale-based audience measurement solutions and currency development.

About the Role

  • Develop a unified video measurement framework, from impressions to impact, to enable full funnel measurement offering for clients;
  • Research trends in audience viewership, and streaming TV market opportunities;
  • Lead advertiser reporting and analytics function for Video and Live Sports using audience measurement providers and Amazon 1P & 3P solutions;
  • Collaborate with Sales teams to develop joint thought leadership for video planning and measurement use cases;
  • Collect and represent voice of customer on video currency and audience measurement capabilities, provide strategic input to influence Product roadmap and prioritization;
  • Drive thought leadership and customer education through collaborations with customers (advertisers, agencies), 3P measurement partners, and Amazon measurement product and engineering teams;
  • Develop measurement best practice playbooks to facilitate 3P and 1P measurement product trainings sales and account teams;
  • Lead cross-functional GTM workstreams in support of measurement-related issue resolution, product requests, vendor engagement, and internal communication;

Requirements

  • Bachelor's degree in relevant fields;
  • 10+ years of video related measurement, optimization, analytics, insights experience on sell-side or buy-side;
  • Strong leadership skills, including the ability to drive strategic initiatives and influence key decision-makers;
  • Excellent communication and collaboration skills, with the ability to translate complex technical concepts into business-friendly solutions;
  • Language proficiency based on locale;
  • Advanced degree (Master's, Phd) preferred;
  • Data science background preferred.