Marketing Director

4 giorni fa

Roma, Italia Altro A tempo pieno

Talent Acquisition | HR Recruiter | Business Development | Ricerca e Selezione del Personale | Sviluppo Risorse Umane | Employer Branding |…
La G&A Holding è un ecosistema di imprese che mette al centro la crescita delle persone, dalla formazione al lavoro, dalla comunicazione al welfare. Ogni realtà è nata per rispondere a un bisogno concreto: formare, comunicare, assistere, accogliere, valorizzare.

Fanno parte del Gruppo: Training Academy srl, Mistralab Agency srl, Kalyoga Soc. Coop., Sanithub srl, Centro Studi Genzano, Naail Lab.

Il/La Marketing Director è responsabile della definizione e dell’esecuzione della strategia di marketing delle aziende appartenenti al gruppo, con l’obiettivo di aumentare brand awareness, posizionamento, acquisizione clienti e fatturato per la holding e le controllate.

Responsabilità principali

Definizione della strategia di marketing integrata (brand, prodotti, comunicazione, digital, retail, PR)

Gestione e coordinamento del team marketing e dei fornitori esterni

Sviluppo e presidio del posizionamento di marca

Pianificazione e controllo del budget marketing

Supervisione di:

comunicazione online e offline

lancio nuovi prodotti/servizi

Analisi di mercato, trend, competitor e comportamento del cliente

Definizione e monitoraggio dei KPI (lead, conversioni, ROI, brand awareness, ecc.)

Competenze richieste

Laurea in Marketing, Comunicazione, Economia o simili

Esperienza consolidata in ruoli marketing senior o direzionali

Ottima conoscenza di:

Capacità di leadership, visione strategica e forte orientamento ai risultati

Leadership e capacità di motivare il team

Ottime doti comunicative

Problem solving e decision making

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