Marketing director

5 giorni fa

Roma, Italia Carpe Diem Tours A tempo pieno

Marketing Director
Carpe Diem Tours
📍 Rome, Italy | Hybrid (3 days/week in office + travel)
Reports to: CEO

Role Overview
Carpe Diem Tours is seeking a Marketing Director to define, lead, and execute our marketing strategy across all channels. This is a player-coach role combining strategic ownership with hands-on involvement.
You will lead multiple in-house marketing teams, own the marketing budget, collaborate closely with senior leadership, and oversee external partners. You will take a proactive approach to identifying growth opportunities, improving performance, and evolving the marketing function, while acting as a key connection between the marketing department, the CEO, and the Board of Directors.
Your focus will be on driving growth in line with company projections while maintaining and evolving an established brand.

What Success Looks Like
Achieving company sales targets
Increasing direct revenue by 12% Successful execution of new product launches
Marketing Functions You Will Own Performance & Channel Marketing: OTA marketing (leading the in-house OTA team), SEO, PPC strategy and vendor management Content, Copy & Social Media: Oversight of all marketing copy and the in-house Copywriter and Social Media / Content team Lifecycle & Email Marketing: Strategy, campaign integration, and performance alignment Digital Experience: Website content, performance, CRO, UX, and coordination with the internal tech team
Brand, Innovation & Emerging Channels: Brand stewardship, AI/LLM search visibility, and testing new tools and approaches
Key Responsibilities
Define and evolve marketing strategy in collaboration with leadership
Plan and execute integrated, multi-channel campaigns
Lead, align, and develop four in-house marketing teams
Own and manage the marketing budget and investment decisions
Manage external agencies and vendors
Ensure brand consistency while supporting ongoing evolution
Track performance, report results, and provide insights to leadership
Skills & Attributes
Strategic, execution-focused marketer with strong ownership mentality
Proven people leader able to set direction and hold teams accountable
Creative thinker grounded in data and results
Comfortable managing multiple teams, channels, and priorities
Working knowledge of AI and LLM tools applied practically in marketing Excellent written and verbal communication skills in English
Experience & Qualifications
3–5 years of marketing experience with increasing responsibility
Proven experience leading teams and owning marketing budgets
Experience in tours or experience based businesses required
Fluency in English required
Location & Work Style
Hybrid role based in Rome
In-office 3 days per week Travel to other Carpe Diem Tours destinations as need
Please apply at the following link:

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