Account-Based Marketing Manager

3 settimane fa

Milano, Italia Amazon A tempo pieno

Account-Based Marketing Manager , NAMER Strategic Customer and Partner Marketing

Job ID: 3098578 | Amazon Web Services, Inc.

Amazon Web Services is seeking a results‑driven Account‑Based Marketing (ABM) Manager to design and execute high‑impact ABM programs for enterprise customers within a designated field territory. This role combines strategic thinking with hands‑on execution to drive measurable business outcomes through targeted marketing initiatives.

Key Responsibilities

- Design and execute territory‑specific ABM campaigns (1:1, 1:few) that align with global frameworks and drive measurable business impact.

- Build and maintain strong relationships with sales teams to understand account priorities and translate them into effective marketing programs.

- Analyze customer data, buying signals, and market trends to inform campaign strategy and optimization.

- Create and implement multi‑channel programs (events, digital, direct) that deliver personalized customer experiences.

- Partner with regional marketing teams to ensure ABM programs complement broader field marketing efforts.

- Drive operational excellence through standardized processes, documentation, and best practices.

- Track and report on program performance, using data to optimize and scale successful approaches.

- Manage program budgets effectively, demonstrating frugality while maximizing impact.

- Collaborate with global ABM community to share learnings and adopt proven practices.

Success Measures

- Pipeline influence and revenue contribution from ABM accounts.

- Account engagement metrics and program ROI.

- Sales team satisfaction scores.

- Program execution quality and timeliness.

- Process improvement and best practice contributions.

Basic Qualifications

- 5+ years of professional non‑internship marketing experience.

- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).

- Experience building, executing and scaling cross‑functional marketing programs.

- Experience in a B2B environment, high‑tech products/services.

- Experience using marketing automation platforms (e.g., Marketo) and CRM systems (e.g., Salesforce).

Preferred Qualifications

- MBA.

- Experience with ABM platforms (6sense, Demandbase, etc.) and marketing analytics tools.

- 7+ years of developing and managing acquisition marketing or channel programs experience.

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

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