Head of Growth

Position Summary
Our client is a fast-scaling e-commerce brand that has rapidly become a market leader in the outdoor living space. Since launching in 2022, they’ve doubled revenue year over year and are now on pace for mid-8-figure sales by 2026—with nine figures in sight.
They’re looking for a Head of Growth to take full ownership of customer acquisition, lifecycle, and performance marketing. You’ll oversee a robust omnichannel growth engine, including DTC and B2B initiatives, and drive a well-funded media mix across Meta, Google, YouTube, and emerging channels. This is a high-impact leadership role for someone eager to lead, build, and scale.
Key Responsibilities
Growth Strategy & Ownership
Define and execute an 18-month revenue roadmap with full P&L responsibility
Set and manage OKRs, growth budgets, and margin targets
Build real-time scenario plans to meet GMV and profitability goals
Acquisition & Media Buying
Lead acquisition across Meta, Google / PMax, YouTube, CTV, podcasts, affiliates, and new channels
Manage and scale a $500K+ monthly media budget while optimizing CAC and MER
Run advanced analytics (MTA, MMM, geo-lift, incrementality) to guide spend decisions
Creative & Performance Content
Oversee a data-informed creative system shipping 100–150 ad variations per quarter
Ensure a balance of strong branding and high-performing creatives across formats
Champion creative testing, innovation, and optimization
Lifecycle & Retention
Build and optimize email / SMS programs to contribute ≥35% of total revenue
Design post-purchase journeys, upsells, win-backs, and loyalty flows to grow LTV
Onsite Experience & CRO
Own CRO roadmap including A / B testing across checkout, PDP, product discovery, and personalization
Continuously improve the site experience to lift conversion and engagement
Gen-AI & Automation
Leverage AI tools for creative generation, copywriting, bidding, segmentation, and reporting
Automate repetitive tasks to allow teams to focus on strategy and bold moves
Team Leadership & Collaboration
Recruit, develop, and manage a cross-functional growth team (5–10 FTEs) across media, lifecycle, creative, and analytics
Translate data into action and push for continual experimentation and learning
Collaborate closely with Product, CX, Finance, and Supply Chain to ensure alignment across demand and operations
You're a strong fit if you...
Have 8–10+ years of experience in DTC / eCommerce growth, with at least 2 years in a Head or VP-level role
Scaled a brand from ~€10M to €50–100M+ in revenue
Are hands-on with Meta and Google and have grown at least one channel from zero to seven-figure spend
Have managed large-scale budgets ($500K+ / month) and understand CAC, MER, and working capital dynamics
Built successful lifecycle programs driving 30%+ of revenue
Are fluent in attribution modelling (MTA, MMM) and data interpretation
Have led remote, cross-functional teams in a high-performance environment
Are comfortable operating autonomously and thrive in an sync, fast-moving culture
Use Gen-AI tools to enhance marketing workflows, creative output, and efficiency
What we offer
Contract Type : B2B (freelance / contractor model)
Competitive Compensation : €5K–€6K / month base salary (negotiable based on experience)
Performance Bonus : 50% bonus paid quarterly, based on KPIs
Remote Freedom : 100% remote role with async flexibility — work from anywhere
High Autonomy : Clear goals, zero micromanagement, full ownership of your roadmap
Dedicated Resources : Run with a robust media budget and access cutting-edge tools
Growth Playground : Opportunity to test, build, and scale across DTC + B2B + omni-channel
Top Talent Team : Work with senior operators, creatives, and strategists
Vacation Flexibility : Time off is negotiable based on your local country’s standards
Career-Defining Role : Own growth in a hyper-scaling company rewriting an entire category

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