Marketing Director

16 ore fa

Torino, Italia Altro A tempo pieno

Marketing Director
Rome, Italy | Hybrid (3 days/week in office + travel)

Reports to: CEO

Role Overview
Carpe Diem Tours is seeking a Marketing Director to define, lead, and execute our marketing strategy across all channels. This is a player‑coach role combining strategic ownership with hands‑on involvement.

You will lead multiple in‑house marketing teams, own the marketing budget, collaborate closely with senior leadership, and oversee external partners. You will take a proactive approach to identifying growth opportunities, improving performance, and evolving the marketing function, while acting as a key connection between the marketing department, the CEO, and the Board of Directors.

Your focus will be on driving growth in line with company projections while maintaining and evolving an established brand.

What Success Looks Like

Achieving company sales targets

Increasing direct revenue by 12%

Successful execution of new product launches

Marketing Functions You Will Own

Performance & Channel Marketing: OTA marketing (leading the in‑house OTA team), SEO, PPC strategy and vendor management

Content, Copy & Social Media: Oversight of all marketing copy and the in‑house Copywriter and Social Media / Content team

Lifecycle & Email Marketing: Strategy, campaign integration, and performance alignment

Digital Experience: Website content, performance, CRO, UX, and coordination with the internal tech team

Brand, Innovation & Emerging Channels: Brand stewardship, AI/LLM search visibility, and testing new tools and approaches

Key Responsibilities

Define and evolve marketing strategy in collaboration with leadership

Plan and execute integrated, multi‑channel campaigns

Lead, align, and develop four in‑house marketing teams

Own and manage the marketing budget and investment decisions

Manage external agencies and vendors

Ensure brand consistency while supporting ongoing evolution

Track performance, report results, and provide insights to leadership

Skills & Attributes

Strategic, execution-focused marketer with strong ownership mentality

Proven people leader able to set direction and hold teams accountable

Creative thinker grounded in data and results

Comfortable managing multiple teams, channels, and priorities

Working knowledge of AI and LLM tools applied practically in marketing

Excellent written and verbal communication skills in English

Experience & Qualifications

3–5 years of marketing experience with increasing responsibility

Proven experience leading teams and owning marketing budgets

Experience in tours or experience based businesses required

Fluency in English required

Location & Work Style

Hybrid role based in Rome

Travel to other Carpe Diem Tours destinations as need

Please apply at the following link: https://forms.monday.com/forms/2904bd16785ccb1f03c04dc027460865?r=use1

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