Ecommerce Specialist

2 settimane fa

Rome, Italia BLAZÉ MILANO A tempo pieno

Overview

The E-Commerce Specialist / Coordinator supports the daily operations, performance, and growth of the brand’s e-commerce channel. The role ensures an elevated digital customer experience, efficient backend processes, and alignment with merchandising, logistics, customer care, and communication teams.

Key Responsibilities

1. Website Management & Content

- Update and maintain product pages (PDP) including descriptions, images, pricing, attributes, tagging, and merchandising rules.
- Coordinate new product uploads and ensure accuracy of inventory and product information.
- Support the implementation of promotional campaigns, home page updates, banners, collections, and seasonal content.
- Collaborate with communication/brand teams to ensure consistent tone of voice and brand alignment across all digital touchpoints.

2. Merchandising & Assortment

- Monitor stock levels, availability, and product visibility to optimize sell-through.
- Coordinate with merchandising team on drops, deliveries, and product priorities.
- Support weekly product rotations, homepage updates, and cross-selling strategies.
- Analyze performance of categories, conversion trends, and bestsellers to inform commercial decisions.

3. Order Management & Operations

- Oversee the order flow end-to-end: from placement to fulfillment, shipment, and eventual return.
- Liaise with warehouse, logistics partners, and customer care to ensure timely and accurate deliveries.
- Support the resolution of operational issues (failed payments, address errors, split orders, etc.).
- Track KPIs such as shipping lead times, return rates, cancellations, and overall service quality.

4. Customer Experience & Customer Care Support

- Ensure the e-commerce experience reflects high luxury standards.
- Coordinate closely with customer care on inquiries related to e-commerce orders, product information, returns, and exchanges.
- Identify recurring issues and proactively propose improvements to UX and processes.

5. Reporting & Performance Analysis

- Monitor daily/weekly KPIs (traffic, conversion, AOV, UPT, sell-through, return rate, CRR).
- Provide regular reporting to the management team on trends, insights, and opportunities.
- Support the development of A/B tests and UX improvements to increase conversion.

6. Project Support

- Assist in coordinating digital projects (site redesign, platform updates, integration with 3rd-party tools, CRM, etc.).
- Collaborate with IT and digital partners to troubleshoot issues.
- Support rollout of new features, tools, payment methods, and UX enhancements.

Required Skills & Qualifications

- 3-5 years of experience in e-commerce, ideally within fashion or luxury.
- Strong understanding of online merchandising, UX, and digital retail.
- Proficiency with CMS/e-commerce platforms (Shopify, Magento, etc.).
- Excellent Excel/Google Sheets skills and confidence with data analysis.
- Strong organizational skills and attention to detail.
- Ability to coordinate multiple tasks and stakeholders in a fast-paced environment.
- Good communication skills and problem-solving mindset.
- English fluency; additional languages a plus.

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