Senior International Marketing

ABOUT US

Iconic British brand ghd is a global leader in high end professional hair styling tools and the UK’s number one recommended styling brand. Loved by stylists and consumers, loved by press, and loved by the people that work for the brand

Merging science and innovation, with luxury beauty and style; ghd pioneers new technologies and beautiful designs to create the most technically advanced hair tools in the world. Developed by leading scientists in the dedicated ghd R&D laboratories in Cambridge, ghd tools deliver safer for hair heat styling and have become an essential part of the daily lives of professional hair stylists and consumers globally.

A trusted and loved brand, ghd sells 2 million stylers every year and 5 iconic ghd products are sold every minute. The award-winning ghd tools are used by 200,000 stylists around the world and sold in 30+ countries and more than 45,000 premium salons.

Renowned for game changing innovation and superior performance, at ghd we are on a mission to transform lives with the power of a good hair day

ROLE OVERVIEW

The International Marketing Senior Specialist will have the resp. of Brand and marketing activation in the International Markets of the Cluster ghd South-East Europe. The scope of the role includes Digital PR & Social Media (with local agencies), Consumer, Retail and Trade Marketing activations to strengthen brand awareness and business performance in these Markets

JOB ROLE AND RESPONSIBILITIES

- Support the implementation of ghd’s global marketing strategy in new and emerging markets, ensuring brand consistency and local relevance.
- Develop and manage Digital PR and influencer plans to build visibility and engagement in local markets.
- Coordinate consumer and trade activations, adapting global campaigns to local needs and retail environments.
- Collaborate with local Distributors, agencies, and internal teams to deliver impactful 360° marketing plans
- Support the ghd Commercial team during the local Field and Market visits to ensure a proper execution of go to market strategy
- Monitor campaign results and market performance, providing insights and recommendations to optimize marketing effectiveness.
- Coordinate all the internal processes that are linked to Brand and Marketing execution in the International Markets
- Full management of assigned BDG

KEY SKILLS & EXPERIENCE

- Degree in Marketing, Business or related field.
- 4+ years of experience in Marketing Department preferable experience in international or regional marketing roles.
- Background in Digital PR, Consumer Marketing, and Trade Marketing.
- Excellent communication and project management skills.
- Analytical mindset and strong attention to detail.
- Fluent in English; other European languages are a plus.

What we offer:

A dynamic environment in a fast-growing company;

Training: We support everyone's professional growth and believe in lifelong learning;

Personal Pc and smartphone;

Welfare package including ticket restaurant and integrative health care

Accountability: we have a performance system based on individual targets, set year by year;

Smart working: 6 days per month of smart working

Alternative Fridays to end the week in a fun way

VALUES

We at ghd are proudly committed to our Company Values, and aim to attract and retain employees who live our Values.

Collaborative – We work together to create the extraordinary.

Creative – We foster creativity & excellence to create value for our brands and business.

Courageous - We are agile, entrepreneurial & we own our future

Connected - We stay connected and ensure we are always consumer first.

Committed - We are responsible for our impact on other & the planet.

Have a good day, every day with ghd.

We’re passionate about innovation, not only in our products, but working to constantly innovate our place of work, creating an inclusive workplace that promotes and values diversity. Companies that are diverse in age, gender identity, race, sexual orientation, physical or mental ability, ethnicity, and perspective are proven to be better companies. More importantly, creating an environment where everyone, from any background, can do their best work is the right thing to do.