Trade Marketing Manager

2 settimane fa


Assago, Italia Goodyear A tempo pieno

Job Summary

The Trade Marketing Manager - Motorcycle Strategy is a key position in the dynamic and exciting Motorcycle business. The main purpose of this role is to focus on the trade activation of the marketing plan, strengthening the Brand projects in the market and facilitating the link between Countries and Region.

Key Responsibilities

• Develop the Retail Program from a Trade Marketing perspective, including support, promotions, merchandising, POS materials, training courses, etc.
• Follow Program deployment at Country level, ensuring consistency from planning to execution.
• Embrace and guide countries on new tools usage, such as Showpad and Brevo.
• Align with consumer for marketing process, including Promotion Management Tool.

Digital Marketing

• Design and implement a digital marketing plan, focusing on Social Media, including strategy, goals, budget, and tactics.
• Monitor website KPIs and ensure its development through time with the collaboration of third parties.
• Ensure digital marketing plan is deployed at country level.
• Pursue Year-over-Year Brand awareness growth.

PR Management

• Coordinate all the PR/ATL activities as part of the communication plan.
• Select key Motorsport/Motorcycle content to build interesting stories and increase Dunlop presence in selected media Channels (content marketing).
• Share content internally with different departments/Countries to keep the Team aligned about the Dunlop world.

Requirements

Minimum of 5 years of experience in marketing positions. Marketing, Motorcycle industry, Digital marketing, Communication, Flexibility, open to continuous interaction, result-oriented, presenting, writing, and editing, digital planning, event planning. Ability to work in virtual teams. Excellent English. Ability to learn, develop, and grow within the function.



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