Digital Advertising Specialist
1 mese fa
We are seeking a highly skilled Digital Advertising Specialist to join our team at QVC, a leading retail brand. As a key member of our Performance and Retention Marketing team, you will be responsible for developing and executing engaging campaigns to acquire new and loyal customers.
Your Impact- Plan, execute, and control campaigns in assigned performance marketing channels, including Search & Shopping, Affiliate & Paid Social, and Retargeting.
- Develop weekly and monthly goals for New Names, Sales, Spend, and Incremental Ebit driven by assigned performance marketing channels.
- Set up campaigns, track, and improve results on an ongoing basis, based on best practices across QVC.
- Drive business opportunities in assigned channels, leveraging insights from executed campaigns.
- Establish strong relationships with key business partners in assigned performance marketing channels.
- Develop business plans based on current results and open opportunities, identifying and executing test scenarios with partners.
- Scout new potential partners within assigned channels.
- Share best practices across QVC International, developing a close relationship with peers in international markets and the Performance Marketing Manager for QVC International.
- At least 3 years of experience in Performance Marketing, with proven success in driving profitable sales and customer development.
- Basic technical knowledge of Performance Marketing Tools, including Google and/or Adobe Analytics, implementation, or testing of Pixels, Tealium, or Tag Manager.
- Strong experience in setting up campaigns in assigned performance marketing channels, including Search & Shopping, Affiliation, and Retargeting or Paid Social.
- Analytical skills, with the ability to present complex issues in a customizable way.
- Proven ability to work on different levels, up to executive level, and in an international environment with teams in different markets.
- Strong experience in translating data insights into clear actions and convincing other stakeholders.
- English fluency.
- Precision and accuracy.
- Analytical and data-driven approach.
- Ability to work in a dynamic environment.
- Very good organizational skills.
- Teamwork.
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