Senior Marketing Manager

2 settimane fa


Roma, Lazio, Italia Baxter A tempo pieno
About the Role

Baxter is seeking a seasoned Senior Marketing Manager to drive marketing programs and commercial execution for the Southern Cluster Europe region. This role will be responsible for developing and implementing regional marketing strategies, ensuring alignment with global business objectives, and collaborating with cross-functional teams to achieve business growth.

Key Responsibilities
  • Develop and execute regional marketing strategies to drive business growth and revenue expansion
  • Collaborate with cross-functional teams, including Medical, Finance, and Commercial Excellence, to ensure alignment and effective execution
  • Lead launch execution readiness, effectiveness, and compliance, and identify areas for improvement
  • Analyze business performance and recommend enhancements or corrective actions to plans and capabilities
  • Articulate cluster needs, Voice of Customer, and market intelligence to GBU and regional stakeholders
  • Liaise effectively with Kidney EMEA team and countries to ensure seamless execution
  • Provide data and insight to inform outreach strategies, increase customer conversions, and generate qualified leads
  • Guide countries in development of the annual commercial BaxP plan aligned to the regional segmentation framework
  • Build lasting relationships with key opinion leaders and gain insights for product development
Requirements
  • Extensive marketing/commercial experience in the Medical Device/Pharma industry, with familiarity with Nephrology a clear advantage
  • University degree: Master's/PhD degree, MBA a plus
  • Demonstrated record of success in driving new product sales, with background in strategic planning and business development
  • Strong analytical skills with business acumen, top communication, influencing, negotiation, and collaboration skills
  • Proven track record of operating successfully in a matrix, cross-functionally, and in a geographically disperse team environment

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