Creative Director

1 giorno fa

Milano, Lombardia, Italia Ipg Mediabrands A tempo pieno
Job Title: Creative Director - Copywriter

We are seeking a highly skilled Creative Director - Copywriter to lead our copy team and drive the creative vision for our clients. As a key member of our creative team, you will be responsible for crafting compelling and impactful messages across multiple platforms.

Key Responsibilities:
  • Lead the creative development of concepts and campaigns from a copy perspective, ensuring consistency in brand messaging across all channels.
  • Collaborate with the creative team to generate innovative ideas for advertising campaigns, branding, and digital content.
  • Supervise the copywriting team, providing guidance and feedback to ensure all copy delivers on creative excellence and strategic objectives.
  • Participate in client briefings and presentations, offering strategic and creative solutions that meet their communication goals.
  • Stay on top of industry trends, emerging technologies, and cultural shifts to create relevant and timely messaging.
Requirements:
  • 7-10 years of experience in copywriting or similar roles, with at least 3 years in a Creative Director position.
  • Expertise in crafting compelling copy for various mediums, including digital, print, social media, and broadcast.
  • A diverse portfolio showcasing successful campaigns, from brand strategy to engaging storytelling and persuasive copywriting.
  • Strong creative leadership skills, with the ability to inspire and motivate a team of writers and creatives.
  • Exceptional verbal and written communication skills, with the ability to present ideas effectively to both clients and internal teams.
  • Strategic thinker with strong problem-solving skills and the ability to manage multiple projects under tight deadlines.
  • Proficient knowledge of English and Italian.
About Us:

Mccann Worldgroup is a global marketing company where creativity is at the center and professionals, present in over 100 countries, are united by a common mission: "We help brands play a meaningful role in people's lives".

We provide an unmatched combination of award-winning creativity, strategic insight, and innovation globally, regionally, and locally. Our strategic approach, evolved from our founding and enduring Truth Well Told philosophy, is built on our core belief that brand truths can serve as a catalyst for generating powerful ideas that succeed because they help brands to play a meaningful role in people's lives.

Through our integrated world-class capabilities, Mccann today helps our clients to drive their brand growth across disciplines, media platforms, technologies, languages, and geographical boundaries.

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