Digital Traffic Acquisition Specialist

5 giorni fa

Vimercate, Lombardia, Italia Alfagomma Group A tempo pieno

Job Title: Digital Traffic Acquisition Specialist

About the Role:

We are seeking a highly skilled Digital Traffic Acquisition Specialist to join our team at Alfagomma Group. As a key member of our digital marketing team, you will be responsible for developing and executing strategies to drive traffic acquisition and increase website visibility.

Key Responsibilities:

  • Participate in digital marketing strategies to drive traffic acquisition and increase website visibility.
  • Manage and optimize pay-per-click (PPC) advertising campaigns on platforms such as Google Ads, Bing Ads, and social media channels.
  • Conduct keyword research and analysis to identify relevant keywords and phrases to target in online advertising campaigns.
  • Monitor and analyze campaign performance data, including click-through rates (CTR), conversion rates, and return on ad spend (ROAS), to optimize campaign performance.
  • Collaborate with cross-functional teams, including the content manager and designers, to develop engaging and high-converting landing pages and ad creatives.
  • Stay up to date with industry trends and best practices in traffic acquisition, search engine optimization (SEO), and digital advertising.
  • Conduct competitor analysis to identify opportunities and areas for improvement in traffic acquisition strategies.
  • Identify and implement new traffic acquisition channels and tactics to expand our reach and target new audiences.
  • Able to manage lead generation campaigns and link them to the CRM acquisition flow.

Requirements:

  • Experience in manufacturing B2B companies and e-commerce.
  • In-depth knowledge of digital marketing strategies and tactics, including search engine marketing (SEM), display advertising, and social media advertising.
  • Proficiency in managing and optimizing PPC advertising campaigns on platforms such as Google Ads, Bing Ads and Social Media.
  • Strong analytical skills with the ability to analyze data and derive actionable insights to improve campaign performance.
  • Excellent knowledge of GA4, GTM Server Side, Meta Insight and Linkedin Insight, to track and report on key performance metrics and provide insights to stakeholders.
  • Excellent communication and collaboration skills to work effectively with cross-functional teams around the world.
  • Strong attention to detail and the ability to manage multiple projects simultaneously while meeting deadlines.
  • Problem-solving skills to identify new opportunities for traffic acquisition and campaign optimization.
  • Knowledge of SEO best practices and the ability to conduct keyword research and analysis for external and internal search engine.
  • Familiarity with A/B testing methodologies and the ability to implement and analyze tests to improve conversion rates.
  • Proficiency in using project management and collaboration tools.

Qualifications:

  • Bachelor's degree in marketing, advertising, or a related field.
  • Minimum of 3 years of experience in digital marketing with a focus on traffic acquisition.
  • Proven track record of managing successful PPC advertising campaigns and driving traffic growth.
  • Knowledge of HTML, CSS, and other web development languages is a plus.
  • Experience with e-commerce or lead generation websites is preferred.
  • Strong understanding of online consumer behavior and digital marketing trends.
  • Excellent written and verbal communication skills.
  • Excellent English fluency.
  • Ability to adapt to a fast-paced and rapidly changing environment.

Tools Required:

  • Hubspot
  • SemRush
  • AdobeCommerce
  • ScreamFrog
  • Power BI
  • Google Looker Studio

Alfagomma Group is an equal opportunities employer and welcomes applications from candidates of either sex.

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