Marketing Specialist Italy

5 giorni fa

Vimercate, Lombardia, Italia Liferay A tempo pieno

About Liferay

Liferay, Inc. is a B2B enterprise software company with a global presence. As a renowned provider of enterprise open source technologies, we have been recognized by Gartner for empowering businesses to solve complex digital challenges. Our Liferay Experience Cloud is an all-in-one solution that unites our Liferay DXP and cloud platform capabilities with built-in analytics and B2B commerce functionality, reducing time to market and allowing for accelerated innovation. We serve notable customers across the globe, including Airbus, US Bank, Honda, and Desjardins.

About You and this Role

You will play a key role in executing a comprehensive marketing strategy with a partner-first approach, generating demand and building brand awareness for Liferay in Italy. Reporting to the Marketing Manager of Italy, you will work closely with the Partner Marketing Manager to support the sales pipeline in Italy.

Key Objectives & Responsibilities

  • Help plan and execute a comprehensive marketing strategy to support the company's business objectives, developing tactics to generate demand in the field, working closely with the sales and channels team.
  • Analyze market trends to identify and suggest opportunities that will inform marketing strategies.
  • Execute a wide variety of events, whether digital, hybrid, or in-person, including breakfast seminars, annual Customer Summit, webinars, VIP events, industry events, and partner events.
  • Translate and localize global marketing content and campaigns to be relevant to the Italian market and trends.
  • Track, measure, and report performance of all marketing campaigns, assessing against goals and suggesting improvements.
  • Manage social media channels for organic posts and digital campaigns.
  • Work closely with the Italian Sales and Channel teams to execute customer marketing and partner marketing initiatives.
  • Collaborate with other Liferay marketing teams across the globe to exchange ideas and best practices.

Required Qualifications

  • Degree in Marketing or Business, or comparable education/experience.
  • 2-4 years of experience in Field Marketing/Channel Marketing, preferably within the IT industry.
  • Familiarity and experience with Marketing Automation, ABM, CMS, CRM tools.
  • Experience in managing end-to-end events programs.
  • Digital Marketing and Social Media management skills, including crafting compelling content for emails and social media posts.
  • Ability to handle multiple projects with tight deadlines.
  • Experience managing 3rd party providers.
  • Familiarity and experience with reporting tools and methodologies.
  • Experience working with a global organization, collaborating across different cultures, time zones, and geographies.

Soft Skills

  • Self-starter, quick learner, self-motivated, proactive beyond your duty with the ability to anticipate needs, identify opportunities for improvement, and take initiative without waiting for instruction.
  • Proven ability to thrive in dynamic, fast-paced environments, with the flexibility to pivot and adjust strategies based on business needs.
  • Organized with a proven ability to manage actions and schedules.
  • Can think analytically and use a data-driven approach.
  • Possess a strong work ethic/motivation.
  • Fosters a culture of cooperation and collaboration.
  • Communicate effectively.
  • Excellent written and verbal communication skills.
  • Curious, passionate, and accountable.

What We Offer

  • Competitive salary and benefits package according to qualifications and experience.
  • Opportunities to take responsibility and grow professionally.
  • A positive and collaborative work environment.
  • Working at an open-source company.

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