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Digital Media Specialist

2 mesi fa


Milano, Lombardia, Italia Publicis Media A tempo pieno

Job Description

Your key responsibilities:

  • Execute, monitor, and report on programmatic, paid social & search campaigns across multiple platforms, utilizing your analytical mindset to optimize performance;
  • Act as the digital activation expert for clients, providing insights into campaign performance and optimization strategies to achieve business objectives;
  • Collaborate with data and analytics teams to provide actionable insights to clients;
  • Leverage first-party data for targeting and insights, ensuring campaigns are delivering against key performance indicators (KPIs);
  • Coordinate assets and tags with vendors, ensuring seamless campaign execution and proactive management of campaign execution;
  • Work closely with client services on campaign setup and optimization strategy.

About the Role

This Digital Media Specialist position is part of Publicis Media, a leading digital media buying & planning agency. As a key member of our team, you will be responsible for executing and optimizing programmatic, paid social & search campaigns for our clients.

Requirements

To be successful in this role, you will need:

  • 2 to 5+ years' experience in platform execution and setting up campaigns in DV360, Amazon, Facebook, TikTok, Google Ads, Search Ads;
  • Experience in the digital media buying & planning space;
  • Good knowledge of Microsoft Office Suite, specifically Excel;

What We Offer

As a Digital Media Specialist at Publicis Media, you will have the opportunity to work with a talented team of professionals, leveraging cutting-edge technology and innovative strategies to drive business growth for our clients. We offer a dynamic and inclusive work environment, with opportunities for professional development and growth.