Digital Campaign Strategist
4 giorni fa
About Reach Agency
Reach Agency is a renowned creative agency that delivers cutting-edge solutions for large Fortune 500 clients. With a strong presence in the industry, we have established ourselves as an AdAge Small Agency of the Year and Inc 5000 Fastest Growing Company.
We pride ourselves on helping brands engage with a social generation through our comprehensive services, including strategy, creative and production, creator marketing, and channel management. Our team consists of innovative thinkers who operate in teams to develop big ideas on behalf of our brand partners.
What We Offer
- A dynamic work environment that fosters growth and creativity
- Unlimited Flexible Time Off (FTO) and 13 paid holidays, including summer Fridays
- Health, dental, and vision benefits inclusive of HMO and PPO plans
- 401k enrollment after three months of hire
- Wi-Fi & cell phone reimbursement
- Leadership development programs
- Competitive paid leave offered to parents
Overview: Digital Campaign Strategist
The Digital Campaign Strategist executes influencer deals across multiple brands, owning and managing day-to-day campaign management, strategic input, casting, deal-making, and execution of campaigns for multiple brand clients.
Responsibilities
- Owning the overall success of assigned campaigns with the aim of delivering above and beyond on behalf of our clients
- Managing the day-to-day workload across assigned campaigns, including delegation of tasks to Coordinator(s) where needed and ensuring team alignment
- Building client materials, including talent slides, strategy decks, and campaign reports
- Staying up-to-date with trending talent and upcoming trends in the industry and on platforms
- Developing strong internal relationships with all disciplines
Campaign Development (Talent Casting & Deal-Making)
- Leading talent search and qualification process with attention to detail, including brand safety content audits, collecting thorough audience qualification and demographics, and safety vetting
- Leading talent and agent communication professionally and in a timely manner, from initial outreach to completing campaign deliverables
- Finding and proposing talent both internally and externally to brand clients
- Developing deal terms for talent, creative briefs, preparation of offers, and contract management
- Negotiating and managing deals; ensuring all contracts are accurate and all key needs are met
Campaign Execution (Management & Reporting)
- Managing campaigns from end-to-end, including creative briefing, timeline/deliverable management, and creative reviews
- Ensuring talent posts are high-quality and meet or exceed expectations
- Ensuring talent is paid in a timely manner and that working with Reach is a positive experience
- Tracking audience sentiment in real-time and flagging any potential issues, including influencer behavior, that could impact the campaign or client
- Keeping brand partners informed every step of the way with all talent updates
- Developing end-of-campaign reports, including gathering data and providing analysis, insights, and recommendations
Estimated Salary: $80,000 - $110,000 per year, depending on experience and qualifications. This role typically would be based at our offices in Venice, CA, USA, although due to COVID-19, the position is currently remote-based on West Coast hours. Reach Agency is an equal opportunity employer. Qualified candidates will receive consideration for employment without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status, or any other category protected by law.
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