Global Marketing and Category Strategy Lead
5 giorni fa
We are seeking an experienced Central Marketing Category Manager to lead our global marketing efforts for a key strategic category in one of our European Head Offices.
Key Responsibilities- Develop and implement a comprehensive category strategy to drive growth and innovation.
- Lead cross-functional teams and influence senior management stakeholders to achieve business objectives.
- Anticipate and analyze consumer trends, competition, and new regulations to inform business decisions.
- Collaborate with top-tier countries across Europe to execute marketing strategies and activations.
- Develop and execute innovation pipelines, including concept development, research, and development.
- Lead the execution of activation toolkits, including TVC, digital, and POS marketing.
- Report and analyze the impact of marketing actions on sales and suggest improvements.
- Take full P&L ownership, including A&P management and optimization.
- Proven leadership skills with a strategic mindset and execution expertise.
- Strong stakeholder management skills with the ability to influence peers, leadership, execs, and local teams.
- Proven track record of generating growth through creative thinking, NPD management, and 4Ps excellence.
- A strong drive for results, a can-do attitude, and performance tracking.
- Analytical skills and ability to build KPIs.
- Passionate and driven individual.
- Advanced English language skills.
- Experience analyzing market data (IQVIA, Nielsen, IRI) and financials (P&L ownership).
- 8+ years of experience in Healthcare, OTC, or FMCG, preferably with a proactive and lead-by-example approach.
We believe our people are our greatest asset. We offer competitive compensation, tailored benefits, and career development opportunities to support you and your family, both professionally and personally.
Find out more about Total Rewards at Perrigo.
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