Senior Marketing Influencer Manager
4 giorni fa
Job Title: Senior Influencer Marketing Manager
About the Role:
As Senior Influencer Marketing Manager, you will be a key member of the Influencer Marketing team, reporting directly to the Head of Influencer Marketing. Your primary responsibility will be to manage a client portfolio, overseeing end-to-end projects, campaigns, and influencer activations with a strategic and consultative approach.
Main Responsibilities:
- Identify market and client needs in influencer marketing activities;
- Develop effective influencer marketing strategies, activities, and campaigns, with end-to-end management and workflow, working alongside different teams.
- Design and present influencer strategies and approach to clients, partners, and internal teams in a compelling and persuasive way;
- Be responsible for a client portfolio with a consultative and strategic approach to develop strong and effective influencer projects.
- Develop and maintain strong working relationships with both internal and external stakeholders;
- Budget and cost-efficiency management;
- Quali-quantitative analysis of talent and campaigns through KPIs and strategic learnings;
- Responsibility and support in people growth and professional development.
- Provide strategic and innovative inputs into new business, pitches, and internal initiatives.
Person Specification:
- At least 5 years of work experience in IM/Creative/Media agencies with IM/PR and social project management (mainly Italian, an international experience is preferred) with a role of responsibility.
- Team-working attitude, experience in junior resources management. Autonomy in team training and inspiration initiatives;
- A strong passion and proven experience in influencer marketing, creativity, and social project/integrated campaigns. Experience in collaborating with strategy and media areas. A media-oriented approach is preferred (previous experience in media agency or media group/company).
- Understanding of marketing and social media trends;
- Experience in social platforms, internal analysis tools, online monitoring, and measurement tools;
- Italian mother language. Fluent English, spoken and written;
- Motivation and ambition to drive projects towards the highest quality standards;
- An excellent knowledge of the Italian talents' ecosystem, agencies, and partners;
- Excellent organizational and relational skills;
- Proactive and collaborative attitude.
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