Brand Marketing and Public Relations Manager
5 giorni fa
About Anest Collective
Anest Collective is an independent fashion brand that values creativity and cultural significance in its products. We are committed to producing high-quality, timeless garments that not only look great but also carry a deeper meaning.
Job Summary
We are seeking a skilled Marketing and Public Relations Manager to lead our marketing efforts in Europe. As a key member of our team, you will be responsible for developing and implementing a comprehensive marketing strategy that raises awareness of our brand and supports our growth in China.
Key Responsibilities
- Define and execute a medium- and long-term communication strategy to increase brand awareness in Europe and support our development in China.
- Collaborate with the management team to achieve shared ROI targets through personal contribution and internal and external resources.
- Develop and execute integrated marketing and communications strategies, with a strong focus on digital and social media.
- Design and implement bespoke projects with media owners and key opinion leaders (KOLs) that reflect our brand values and stand out in a crowded market.
- Lead a data-driven marketing strategy, including segmentation, targeting, messaging, and customer relationship management (CRM).
Requirements
- Bachelor's degree or equivalent education.
- At least 7 years of experience in communication or marketing in the luxury sector.
- Entrepreneurial spirit with excellent interpersonal skills to support our founders and top management in deploying our business strategy.
- Deep interest and sensitivity for contemporary art and design, as well as poetic image-making and creative communication events.
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